Retail Shelf Hack: Flip Price Tag Holder

Specific shelving for Kruidvat's own label makeup
Super handy retail shelf for own label make-up in the wall of the beauty corner at Kruidvat

Aug-2023 — In stores, shelf edges and the profiles attached at the front of the shelves primarily serve to communicate price. But their function can go beyond that — they can help shoppers navigate, categorize the offer with color codes, provide product details, contribute to the overall aesthetics of the fixture, etc.

A lesser-known feature is that they feature barcodes, which store associates scan to restock.

When space is limited, as always, stores have to be inventive to make the best use of shelf edges. Here is a good example for own label make-up in a drugstore.

Using bold typography along with bright yellow and red, Kruidvat chooses to use the edge to prominently emphasize its advantageous price. Makes sense, right? Because by their own telling, you never pay too much at Kruidvat!

But what about the barcodes necessary for smooth restocking? That’s not unimportant for a sku heavy, possibly confusing range that store associates might not always be familiar with. No problemo! All shelves have a double shelf profile that is lifted to reveal the barcodes. Smart!


Specific shelving for Kruidvat's own label makeup

Do you want to know more about the solutions to organize and enhance retail shelving? Click below 👇

Are you interested in using display materials to communicate your assortment in stores? Contact us today, we would be happy to discuss the possibilities for your product.

(*) Just like you, we shop too. Our teams are constantly looking for the best instore ideas and trends. Under #POPWellDone we share the materials that caught our attention.