Aug-2023 — In stores, shelf edges, or the rails attached at the front of the shelves, primarily serve to communicate price. But their function can go beyond that — they provide product details, categorize the offer with color codes, contribute to the overall aesthetics of the fixture, etc.
A lesser-known feature is that they feature barcodes, which store associates scan to restock.
When space is limited, as it always is, stores have to be inventive to make the best use of shelf edges. Here is a good example for private label make-up in a drugstore.
Using bold typography along with bright yellow and red, Kruidvat chooses to use the edge to prominently emphasize its advantageous prices. Makes sense, right? Because by their own telling, you never pay too much at Kruidvat!
But what about the barcodes necessary for smooth restocking? That’s not unimportant for a complex range that store associates might not always be familiar with? No problemo! All shelves have a double shelf profile that is lifted to reveal the barcodes. Smart!
#POPWellDone
Do you want to know more about the solutions to organize and enhance retail shelving? Click below 👇
Are you interested in using display materials to communicate your assortment in stores? Contact us today, we would be happy to discuss the possibilities for your product.
(*) Just like you, we shop too. Our teams are constantly looking for the best instore ideas and trends. Under #POPWellDone we share the materials that caught our attention.
In our blog we share useful resources, tips and general remarks
on point-of-purchase marketing, display and merchandising solutions.
