Point of Purchase Marketing : stay up-to-date

Welcome to our blog!
We share here useful resources, ideas, tips and general remarks about
point-of-purchase marketing, display and retail merchandising solutions.
POP marketing is approached here from a practical and operational angle.

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Look at you, Barbie!💖

[Sept-2023] Barbie's point-of-purchase game is on fire! 🔥 In the competition for the most impressive in-store installation, Barbie puts it all out there. It's a sight to remember, don't you think?

And it's not just about the size (we're estimating 10 by 10 meters); the explosion of colors and light, the scene, the casting, the attention to detail — as if you were stepping into a life-size Dreamhouse ✨ A wonderland that not only thrills the little ones, because what could be more delightful than revisiting your childhood in the enchanting world of Barbie? 💫

Barbie dreams come to life at Cora, Brussels. In this age of frugality, this theatralisation makes us cheerful! 🌟 POPWellDone, Barbie!

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The aisle of temptation
in the single-line queue

[Sept-2023] Retail companies seem to be embracing the single-line queue, the last chance for a spontaneous or latent buy. But the experience of this category demands a thoughtful layout and specific display design.

Maisons du Monde is brilliant at capitalising on this. Click below to find out more.

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On-shelf visibility:
Frame your offer to stand out

[Sept-2023] Team Pilotes believes that the battle for attention in stores is a zero-sum game. Shoppers prefer brands that catch their eyes first. Any POP material should, therefore, be highly disruptive. To break through the monotony of the shelves, we've developed this on-fixture frame, 100% adaptable in width and height.

Click below to read why this powerful instore communication will not disappoint.

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How to show your product next to the problem?

[Sept-2023] This on-fixture dispenser for Pampers wipes is set up next to baby milk.

We think it’s a good idea to strategically place your product in proximity of the issue it addresses.

Click below to read why.

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Retail shelves, where size matters

[Sept-2023] They say small is beautiful. But when something is too small to be noticed, no prince comes to save it with a kiss. Lenor has come up with a clever idea to increase the visibility in stores of its small-sized, ultra-concentrated fabric softener.

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Neuhaus Chocolate Cocktails

[Aug-2023] Liquor chocolates! Whether you like them or not, the mix of alcohol and chocolate is a delightful match that caresses our sweet tooth. Neuhaus’ Maîtres Chocolatiers, in collaboration with the renowned Belgian mixologist family Van Ongevalle, have reinvented this specialty: Gin Provence, Vodka Rosie, Rum Clarita, Whisky Midnight, and our preferred one, Saké Sunrise.

We had the privilege of working with the Neuhaus team to bring these Chocolate Cocktails to life in the shop windows. Because the stories we hear influence the flavors we taste, each of the five giant cocktails delicately mirrors the exquisite recipes they represent.

Click below to read more about window displaying.

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Double shelf edge rail

[Aug-2023] For its private label makeup, drugstores Kruidvat choose to emphasize its advantageous prices. Makes sense, right? But what about the barcodes necessary on the shelf edge for smooth restocking?

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The act of buying, key to relevant in-store marketing levers

[July-2023] Have you ever thought about what goes on in a customer’s mind when they buy your product in a store? Do they follow a routine, buy on impulse, or need more time to think before making the purchase? Understanding the act of buying can help create relevant point-of-purchase marketing.

In this article, we’ll explore what happens in the store and how customers interact with the products.

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On-fixture display for chocolate section

[July-2023] Do you prefer dark chocolate with vanilla filling or milk chocolate with hazelnut? Some supermarkets play the game of big numbers by offering an astonishing selection of up to 300 different types of chocolate ...

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Tasting Display Brown-Forman

[July-2023] Do you want to set the scene for your tastings? Do as Brown-Forman does with our sommelier display! Easy to carry, quickly installed, a genuine tool to theatrically present choice, ...

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Endcap Kusmi Tea
100% zero waste

[July-2023] Specialty shops have always been the place to go for packaging-free groceries. Today, a transformation is taking place in your grocery store ...

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Hilti Power Tools Shelving

[July-2023] In a store, when faced with choice, you may feel more than normal pressure to make the right decision — for instance, when buying a power tool, ...

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Lenor cross-merchandising

[July-2023] In the household products department, most customers come to restock. They are usually focused on tasks...

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Spot the difference!

[June-2023] Ok, that’s fairly easy because this display unit was also moved.

⬅️ the photo on the left was taken back in 2014
➡️ the photo on the right was taken just yesterday! ...

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GilletteLabs inline display

[July-2023] According to Gillette, your discovery of an easy and enjoyable shaving experience starts in stores...

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Playing music in supermarkets — but for what result?

[June-2023] Rihanna, Abba, or Metallica? Which music would you prefer in supermarkets? ...

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Custom spice rack for Ducros

[June-2023] With +400 facings 😱, this custom rack for grocery stores is like the Formula 1 of merchandising...

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Block Merchandising

[June-2023] This photo captures the essence of in-store marketing success: stand out, and you'll win 😉 ...

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Versatile Display Orifarm Healthcare

[June-2023] The pharmacy is a destination where healthcare professionals offer impartial advice to patients and visitors ...

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Retail Gamification

[May-2023] At the new Douglas beauty shop in Düsseldorf, all customers who spend 69 eur receive a token for this claw machine, with which they can win miniature beauty items. This makes shopping at Douglas even more exciting. It is an excellent example of retail gamification that combines fun and curiosity. Always a winning duo!

The principles of appealing design

[April-2023] When looking at a visual 🧐, we can usually immediately say whether it is appealing or amiss. Five principles can make designs visually appealing ...

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Floorstand Uriage

[April-2023] Are you ready for your annual chase for the best suncare 😎🌞 ? With sunny weather on the horizon, brands are already gearing up to compete for attention. ...

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Shelving Sephora Bath & Body

[April-2023] We've heard a zillion times: WOW us! 😮 However, we've found that the true key to resonating in self-serve retail is quite simple ...

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Europe tackles greenwashing

[March-2023] Have you heard about the EU's measures against greenwashing? As pioneers in ecodesign since 2011,...

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More sustainable POP campaigns for Thalgo

[March-2023] Wondering if metal displays are eco-friendly? 🤔 Well, our answer is a YES! And here’s the perfect example ...

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10 Myths of Retail Design

[March-2023] 👀 Did you know that store furniture design plays a huge role in the overall shopping experience, accounting for 40% of it! And that stores must be self-explanatory, since signage isn't used until visitors can't find something?

At Euroshop, Katelijn Quartier, the academic director of the Retail Design Lab, shared her insights on 10 common myths of retail design that apply to all retail channels.

Check out this article for more 👇 10 Myths of Retail Design

Shop! Le Salon 2023

[March-2023] Hey! The Marketing at Retail Show has a new name and it's SHOP! le Salon 🎉

📅 Mark your calendars for April 4-6, 2023, in Paris - Porte de Versailles!

🛍️ This is THE event for all your marketing solutions to make your brand shine at the point of sale.

👉 Don't miss this new event which promises to be exceptional! Click below to get your free tickets now!

To Shop! Le Salon 2023

Display case for CBD High Society

[Feb-2023] HIGH SOCIETY, creator of high-quality CBD, was looking for a quality, lifestyle cabinet to display CBD products ...

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How to ease customer choice overload ?

[Jan-2023] Do you like waffles or shortbread? Chocolate or peanut butter biscuits, or rather healthy? Perrier, San Pellegrino or Spa, intensely or light sparkling? A last-minute holiday now? There's a sunshine all day on a hundred-and-one beaches! Can those who know what they are looking for quickly find their choice? Others don't always want to go on a treasure hunt, because they feel overloaded by the choice. On the problem of overchoice in physical shops and methods that make choice comfortable and intuitive for buyers.

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Floor-standing Display Unit SMEG

[Jan-2023] While we shop, nothing stimulates our visual cortex better than light. Plus, light clicks the eyes in an elegant way. Double win for this floor-standing display unit for the small appliances by the Italian manufacturer SMEG. We have made this display using a combination of 100% natural and thermo-coated wood. The latter gives this sales tool a stylish ultra-gloss white finish. Finally, it is equipped with a lit logo and LED rails embedded under the shelves, to attract consumers’ attention in the most elegant way possible.

How brands win the race for attention of shoppers

[Jan-2023] The point of sale gives advertisers access to consumers when they demonstrate commercial intent. Visitors come to the shop also to see something unique or discover new ideas. Or they want to be inspired and advised. What can shopper marketeers do to ensure that shoppers are stimulated? And how do they keep their attention? What can they learn from the rise of the attention economy?

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Floor-standing Display Unit Only You

[Jan-2023] Floor-standing display units are the Swiss knife among POP materials. Their advantages, you ask? Because they are free-standing, ...

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[Jan-2022] For lifestyle brand Etnia Barcelona, values, quality and colours are its best business cards and its key to its success. Art inspires its way of seeing the world. With this small, but very original plinth, inspired by its advertising campaign, Etnia does not go unnoticed in the windows of opticians.

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