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Point-of-purchase Marketing and Merchandising Stay Up-to-Date on POP
Welcome to our blog! Here, we share here tips, best-practices and general remarks about point-of-purchase marketing, display, merchandising and commercial fixtures to equip shops. Point-of-purchase marketing is approached here from a practical and operational angle.
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- Insights
- Work
- #popwelldone
- About us
- Miscellaneous news
Stimulate Retail Sales with Facing
[April-2025] In retail, effective product presentation is key to sales success. One powerful practice to increase product visibility on the shelves is through facing.
But what exactly is facing, and why is it so important for sales?
Discover how facing stimulates product visibility and sales in retail. Learn key principles and practical tips to optimise shelf presentation as part of a smart category strategy.
6 Shop! Award nominations for Pilotes in 2025
[April-2025] On the occasion of Shop! Le Salon Paris in March 2025, our industry association, Shop! Association, once again organized the prestigious Shop! Awards competition.
The 2025 edition was a great success for PILOTES PLV and our clients, with no fewer than six nominations.
Discover the nominated displays in detail:
#popwelldone
Banco Tanqueray
[Feb-2025] Premium drinks and brands are constantly looking for creative ways to stand out in hospitality venues such as bars, cafes, restaurants, and hotels. POP materials such as bottle glorifiers, parade tools, and tasting sets go beyond enhancing brand visibility — they create unforgettable experiences.
This metal chair is the perfect combination of design and functionality, offering guests a unique experience. By placing those who choose Tanqueray on a throne, this POP material provides an Instagram-worthy moment that creates memories and encourages sharing.
Why #POPWellDone?
Like you, we regularly visit stores. But instead of focusing on our shopping list, we often find ourselves distracted by eye-catching POP display — professional bias, you know.
Always on the lookout for fresh ideas, trends, and inspiration, in this section we share the stories that caught our attention, sometimes to the point of forgetting why we came to the store.
Confectionery Countertop
[Jan-2025] We created this display for the confectionery group Perfetti Van Melle, and it’s the perfect solution for showcasing packaged sweets, mints, and chewing gum. Designed to fit on counters in bakeries, newspaper shops, petrol stations, and convenience stores, it’s strategically positioned to inspire quick impulse purchases at checkout.
Built for durability, this display uses solid materials like metal and PET. With adaptable tray widths, it’s flexible enough to accommodate a variety of products, ensuring it remains a long-lasting solution for years to come.
Curious about how our POS solutions can boost candy sales? Click below!
#popwelldone
Crodino brings the Italian sunshine to
Delhaize
[Jan-2025] Supermarkets Delhaize offer an impressive selection of 150 non-alcoholic beverages, ensuring customers have plenty of choices. Crodino, the Italian non-alcoholic spritz, elevates this category with this striking installation: a celebration of the aperitivo moment and the Italian sunshine.
This eye-catcher, strategically placed in the alcohol department, uses Crodino’s colorful branding to enhance its visibility and appeal. The playful design ensures that Crodino becomes a top choice during Dry January & Tournée Minérale.
An outstanding collaboration between retailer and brand.
Analytics Tools for Eco-Designing POP Displays
[Nov-2024] By integrating environmental performance from the design phase, ecodesign transforms the way we approach POP displays.
To make this ambition a reality, we have several recognized tools to measure, analyze, and optimize each project.
Google Chromebook riser
[Okt-2024] Remember ɪɴᴛᴇʟ ɪɴꜱɪᴅᴇ, the first example of ɪɴɢʀᴇᴅɪᴇɴᴛ ᴍᴀʀᴋᴇᴛɪɴɢ, where a key component is marketed. Today, Google is taking a similar approach with ChromeOS, its cloud-based operating system, to build trust in buyers choosing ᴄʜʀᴏᴍᴇʙᴏᴏᴋꜱ from various manufacturers.
But physical retail (or ɪʀʟ ʀᴇᴛᴀɪʟ, as techies call it) presents a challenge: electronics stores display devices in endless rows, making it hard for individual products to stand out. That’s where Google’s clever on-shelf strategy comes in.
We’re proud to have contributed by creating eye-catching risers (also known as lifters) that highlight these ᴄʜʀᴏᴍᴇʙᴏᴏᴋꜱ. These simple yet effective displays grab attention and feature easily updatable visuals, ensuring that shoppers notice them.
Pivoting-pocket boutique for Veritas
[Okt-2024] Veritas, the leading destination for fashion accessories, offers a wide range of legwear options. However, customers find it difficult to visualize the styles of their pantyhose.
To address this challenge, we've partnered with Veritas to create this practical in-store display: a pivoting-pocket or tarifold boutique showcasing top-selling and trendy styles, complemented by inspiring visuals.
✅ A relevant instore communication ✅ Made of metal
and clear PET, built to withstand the wear and tear of busy
stores ✅ Easy to update with new styles
This compact, no-nonsense solution has proven effective in
boosting pantyhose sales.
Shop in shop Sarda luxury lingerie
[Sept-2024] #NEW — To help Van de Velde, the luxury lingerie leader, relaunch their Sarda line, we created and made this custom shop-in-shop line for boutiques and high-end department stores. The setup features signature racks for limited-edition drops, wall displays, logoblocks, and signage.
With Sarda rolling out in over 20 countries, we optimized the materials for global distribution. And we didn’t stop there — assembly and installation is quick and floor-ready, like Ikea, but better 😏.
In fashion, lifestyle is everything. That’s why we designed a standout shopping experience that sparks desire, drives sales, builds a brand-consumer connection, and boosts loyalty. Sarda is ready to win over its audience: fearless, bold millennials who want it all.
Shelf stopper Glenmorangie whisky
[Aug-2024] Moet Hennessy Diageo wanted to increase the visibility of Glenmorangie whisky on supermarket shelves.
Our solution ➡️ This shelf stopper features a wooden front and a PMMA logo block, attached to a magnetized metal plate that fits directly onto the shelf. The visual can be placed on either the left or right side. The design includes the Glenmorangie logo, along with an image of a giraffe and a still — a playful reference to Glenmorangie's production process, which uses Scotland’s tallest stills, tall as giraffes 🦒
Early 20th-century POP Display: a piece of retail history
[Aug-2024] Branded POP materials first appeared as advertising signs, often lithographed, stenciled, or enameled. With the rise of self-service shopping, manufacturers began using stockholding materials. These displays served as silent salesmen, making products more accessible than those on shop shelves.
Dispensers emerged earlier on the counters of traditional grocer’s shops, like this one for Cygne Noir shoe polish (1908). It may be the oldest display we’ve ever seen. It is now showcased in an early 20th-century reconstructed shop at the Bordeaux historic Musée d’Aquitaine — a nostalgic journey to the early days of FMCG, consumer packaging, and shop furniture.
The 7 notes for unique POP displays
[Aug-2024] Just as seven notes form the basis of all music, seven elements create exceptional POP displays. As they aim to make products stand out and tell compelling stories in stores, like musicians composing melodies, instore marketers blend these seven building block to create unique POP displays.
American Tourister
Backpack Display
[July-2024] Tired of dull travel gear? Since 1933, American Tourister has added fun to your adventures with unique designs in vibrant colors like lemondrop yellow, Indian pink, and aqua turquoise. Their backpacks are no exception!
We proudly created this stand to showcase these exciting backpacks.
Window display for Paraboot Shoes & Boots
[June-2024] At the recent Shop! Awards, Shop! Association looked back on 60 years of in-store excellence with a retrospective exhibition. We were proud to may contribute with this treasure from our attic.
Our iconic trunk from the early 1990s was used by Paraboot as a window display. It won the prestigious Coup de Coeur at the 1st edition of the POPAI Oscars, as the awards were called back then we were known as Architecture Publicitaire.
This display was designed by our founder, the late Jacques Dedeine. Nostalgia and warm memories! 🥹
Retail shelving: the merchandising techniques and solutions
[June-2024] Retail shelving merchandising, or the techniques and solutions used to organize and enhance retail shelves and fixtures, creates value and increases the profitability of stores.
With numerous solutions available, tailored to various contexts, products or buying behaviors, it is crucial to understand which solutions are effective and how to use them to attract attention and develop more sales.
LEDBOX Yves Rocher:
double recognition
[June-2024] We are thrilled to announce that our innovative LEDBOX won the Shop! Award Gold 2024 in the category "Window Display: Fragrance & Beauty".
But there’s more: our LEDBOX also won the transversal Grand Prix for Sustainable Development.
Why this double award, you wonder? Click below to find out more 👇
Visual merchandising: the strategy to drive temptation in retail
[June-2024] In the competitive arena of retail, where shoppers arrive with increasingly high expectations, nothing is left to chance. Retailers and brands that present their products neatly and logically, without causing confusion, attract more customers likely to become repeat buyers.
Focusing on product presentation in supermarkets and specialty stores, let's review some of the basic merchandising tactics.
#popwelldone
Floorstand Monin Syrups
[June-2024] MDF displays, or displays made from wood fiberboard, are popular for their affordability, ideal for a semi-permanent material. But they often look grey and uninspiring. We're rarely fans.
This Monin floor stand shows how a few details can pimp the experience in stores. A copper strip conceals the gray edges, while colorful printing creates a visually appealing look. The result? A display that grabs attention and entices shoppers. A QR-code provides access to special recipes.
Animation tables for Sephora
[June-2024] Gloss advertising is no longer enough. Today, beauty brands need to be able to bring their products to life in shops.
We were delighted when beauty specialist Sephora tasked us with manufacturing these animation tables for the entrances of their stores. These versatile display materials fit into Sephora's shop design and can be adapted to animate diverse offerings, stories and surprises.
Retail animations make shoppers feel connected to brands. In the beauty category, where trust is essential, these innovative displays provide the perfect platform to build an immediate emotional connection with visitors.
Want to discover more display solutions for the beauty category ? Click below 👇
POP displaysystem Tarkett iD Click Ultimate flooring
[May-2024] In most flooring stores, sample boards are used to help customers make their choice. However, these can be cumbersome and difficult to handle, especially for Tarkett's large and heavy iD Click Ultimate luxury vinyl tiles (LVT).
Therefore, we have designed a display system that eliminates this challenge! With our system, you can confidently choose the best floor for your home!
Click below to learn more.
#popwelldone
L'armoire à beauté
[April-2024] During a recent retail visit, we came across this innovative approach to retailing: by setting up high-quality displays within pharmacies, L'Armoire à Beauté offers emerging or trendy beauty brands an opportunity to to break through into physical distribution, showcase their products and raise awareness. Additionally, it has the potential to attract a younger customer to pharmacies, particularly those interested in alternative or independent brands.
This business model reflects the evolving retail landscape, where traditional stores are adapting to the growing influence of indie or influencer marketing. Moreover, these displays are visually appealing, enhancing the overall attractiveness of the offering.
POP display Hakwood luxury wood flooring
[April-2024] When the expert in engineered wood tasked the Goddard agency with reviewing its identity, they understood already the importance of presenting samples at sales points. Click below to discover how PILOTES did contribute to Hakwoods's new brand identity?
Neuhaus Easter window display
[March-2024] Are you ready for an egg-citing Easter weekend? 🥚🌸 At Neuhaus' iconic chocolate boutique in Galerie de la Reine, a 65 kg Easter egg takes the spotlight in the window display. Crafted and adorned with care by the talented Maîtres Chocolatiers, it's a true masterpiece. Neuhaus' limited edition Easter sets offer a delightful treat for all the senses! Neuhaus' Easter window display invites us to embrace the most vibrant season.
How to create the ideal brief for your POP or display material
[Jan-2024] Every project, whether marketing or not, needs preparation. The foundation of any POP material, a unique solution, requires a good briefing – the necessary step at the project's beginning!
Creating a good brief isn't easy, but by accurately defining the playing field for your POP partner, you'll save time, energy, and avoid disappointment.
Neuhaus window installation
[Jan-2024] Sometimes 💕 love 🩷 can taste a bit sour, don't you think? Or is it just us? For Valentine's Day, Neuhaus' Master Chocolatiers had something else in mind. They teamed up with Belgian flower chef, Lieven Lootens, to create three exquisite chocolate hearts that blend the delicate flavor of roses with the gentleness of chocolate.
And we was proud to partner with the inventor of the Belgian praline for their Valentine's window displays. The setup features a soft-colored arrangement that tells the story behind this culinary delight, presented in a limited-edition Love Letter gift box. Who would've thought that roses taste so delicious?
Tips for Successful POP Campaigns
[Jan-2024] POP advertising can appear in various forms. No matter your message or objectives, creating, developing, and making your POP materials requires careful consideration.
To help you in creating and crafting an in-store campaign, we've compiled nine practical tips. With these suggestions you implement a campaign that is relevant and captivating.
Pilotes reassess its SHOP! ECO certificate
[Dec-2023] We are excited to share that Pilotes is continuing its dedication to eco-friendly practices by renewing its SHOP! ECO certification, a recognition we proudly hold since 2015. But why is this important for you as an advertiser?
✅ You can rely on our genuine expertise in eco-design. ✅ The SHOP! ECO certification ensures that our climate and environmental strategies are well-organized and continually improving. ✅ Developed by industry professionals, SHOP! ECO meets the specific needs of advertisers. ✅ By aligning with various criteria in your environmental evaluations, we simplify your sourcing process.
Beyond this certification, Pilotes PLV has a longstanding commitment to eco-design. Our designers and engineers are devoted to minimizing the measured impacts on climate and environment, and guide our products and solutions toward sustainable end-of-life.
#popwelldone
Glorifier for Hendrick’s Gin Flora Adora
[Dec-2023] Glorifiers are our favourite type of display. They showcase theatrically the qualities of a product. Glorifiers offer opportunities for unrivalled creativity. You usually find them in shop windows, on a counter or behind the bar in fancy hospitality venues.
But here's a delicious twist - designed as a seventeenth-century still life, this glorifier for the limited-edition gin Flora Adora by Hendrick's is placed on a floor display in a liquor store. For those instantly inspired by the botanical ingredients, the bottles are within easy reach. A colorful and unusual concept for a brand that places the unusual at the heart of its values.
Click below to learn more about the different display strategies brands use to stand out in shops.
La Martiniquaise Comptoir des Flasks
[Dec-2023] So here it is, our latest creation for La Martiniquaise — our "comptoir des flasks" reinvented. This stand is made from 100% natural PEFC and FSC-certified wood, which gives it a natural charme.
It comes in various setups, with a well-measured form making the most of any available space in supermarkets and hypermarkets. It consists of two handheld parts that snap together without tools, making it easy for merchandisers to transport and set up.
To minimize resource usage and environmental impact, we've reused the metal hooks from the displays being replaced.
This project is another success story by Pilotes PLV Marketing point de vente. do you have a brief? A problem? Trust our team of pros at 100%-made-to-measure POP solutions. Get in touch today.
#popwelldone
POP display for Teeling Whiskey
[Dec-2023] A display doesn't need to be fantabulous to work well. Any point-of-sale material can resonate with shoppers, as long as it hits the right note.
Take this one: a barrel serves as a pedestal — small batch, big flavor, painted in St. Patrick's green to convey a sense of terroir, branded with a bold white logo, a hashtag brings the community to live. And voila, there it is — authenticity, the golden stardust in any store.
We came across this display in a specialty liquor store.
Maith thú(*), #POPWellDone (*)Well done! And you may notice that the Irish spell "Whiskey," and the Scots spell "Whisky."
#popwelldone
VIP Bottle Presenter Veuve-Clicquot
[Oct-2023] A bottle presenter or a parade tool is a type of glorifier used to create excitement in nightclubs, restaurants, bars and other on-trade venues. With its design, light effects and visual appeal, this remarkable, illuminated material strengthens the desirability of Veuve-Clicquot champagne. It invites customers to fully immerse themselves in a Very Very VIP serving ritual. A bottle presenter is always mobile and LED rechargable, allowing waiters to theatrically present the bottle at the customer's table. Spectacle and content to be shared on social media guaranteed!
Click below to read more about displaying in hospitality or on-trade venues.
#popwelldone
Jack Daniel's shelf-on-shelf
[Oct-2023] Jack Daniel’s premium American whiskeys lineup on supermarket shelves features five distinct expressions, showcasing craftsmanship in balancing recipes and assessing oak cast barrel maturity and complexity.
This exquisite range is perfectly complemented by a premium shelf-on-shelf display made out of a blend of robust metal, authentic oak wood, and high-quality printing.
PILOTES teams up with EcoTree to make a carbon contribution.
[Oct-2023] Did you know that forests are the 2nd largest carbon sink after the oceans? 🌳 The waste generated by our activities has long been a major concern. But what about the waste we can neither avoid nor reduce? As part of our climate strategy to reduce our environmental footprint and contribute to carbon neutrality, we have decided to offset our unavoidable emissions.
As forests are a precious carbon sink, wood is a material that we hold dear, we have opted this year, with our partner EcoTree, to plant and sustainably manage 3,800 trees in Brittany's forests.
To read more about our social responsibility strategies, click below.
Impulse display at Pathé Cinémas
[Sept-2023] To showcase its impulsive candy range, Pathé Cinémas commissioned us to design and make specific display materials.
Click below to find out more.
Countertop displays for Teyssier deli meats
[Sept-2023] To showcase Teyssier's range of dry-cured sausages at butchers, delicatessens, and caterers, we have made a range of countertop display materials.
Each display has been designed to exude an air of authenticity, mirroring the same dedication and passion that has defined Teyssier Salaisons since its establishment in 1871.
#popwelldone
Epoch Sylvanian Families Gondola
[Sept-2023] British company Epoch Making Toys designs miniature figurines and sets for children. With the busy end-of-year period approaching, Epoch is raising the profile of Sylvanian Families at Cora in Brussels.
This display holds a large stock. A low double-sided standard Tegometall gondola is clad in printed dibond and forex. LED lighting adds a high-visibility dynamic to the already strong likeability. Installation looks like a breeze.
This well-executed display enhances the collectability of Epoch's flagship brand and captivates the attention of younger shoppers, making it an unmissable success for the holiday shopping rush.
#popwelldone
Look at you, Barbie!💖
[Sept-2023] Barbie's point-of-purchase game is on fire! 🔥 In the competition for the most impressive in-store installation, Barbie puts it all out there. It's a sight to remember, don't you think?
And it's not just about the size (we're estimating 10 by 10 meters); the explosion of colors and light, the scene, the casting, the attention to detail — as if you were stepping into a life-size Dreamhouse ✨ A wonderland that not only thrills the little ones, because what could be more delightful than revisiting your childhood in the enchanting world of Barbie? 💫
Barbie dreams come to life at Cora, Brussels. In this age of frugality, this theatralisation makes us cheerful! 🌟 POPWellDone, Barbie!
How Retail and Brand Encourage Instant Action
[Sept-2023] To anyone selling or consulting, master influencer Robert Cialdini shows how to motivate engagement. His seven principles are powerful techniques for retail and brands that want to drive shoppers to make instant decisions, and act!
With examples of permanent POP display materials this article illustrates the art of persuasion in stores.
#popwelldone
The aisle of temptation
in the
single-line queue
[Sept-2023] Retail companies seem to be embracing the single-line queue, the last chance for a spontaneous or latent buy. But the experience of this category demands a thoughtful layout and specific display design.
Maisons du Monde is brilliant at capitalising on this. Click below to find out more.
On-shelf visibility:
Frame your offer to stand out
[Sept-2023] Team Pilotes believes that the battle for attention in stores is a zero-sum game. Shoppers prefer brands that catch their eyes first. Any POP material should, therefore, be highly disruptive. To break through the monotony of the shelves, we've developed this on-fixture frame, 100% adaptable in width and height.
Click below to read why this powerful instore communication will not disappoint.
#popwelldone
How to show your product next to the
problem?
[Sept-2023] This on-fixture dispenser for Pampers wipes is set up next to baby milk.
We think it’s a good idea to strategically place your product in proximity of the issue it addresses.
Click below to read why.
#popwelldone
Retail shelves, where size matters
[Sept-2023] They say small is beautiful. But when something is too small to be noticed, no prince comes to save it with a kiss. Lenor has come up with a clever idea to increase the visibility in stores of its small-sized, ultra-concentrated fabric softener.
Neuhaus Chocolate Cocktails
[Aug-2023] Liquor chocolates! Whether you like them or not, the mix of alcohol and chocolate is a delightful match that caresses our sweet tooth. Neuhaus’ Maîtres Chocolatiers, in collaboration with the renowned Belgian mixologist family Van Ongevalle, have reinvented this specialty: Gin Provence, Vodka Rosie, Rum Clarita, Whisky Midnight, and our preferred one, Saké Sunrise.
We had the privilege of working with the Neuhaus team to bring these Chocolate Cocktails to life in the shop windows. Because the stories we hear influence the flavors we taste, each of the five giant cocktails delicately mirrors the exquisite recipes they represent.
Click below to read more about window displaying.
#popwelldone
Flip Price Tag Holder
[Aug-2023] For its private label makeup, drugstores Kruidvat choose to emphasize its advantageous prices. Makes sense, right? But what about the barcodes necessary on the shelf edge for smooth restocking?
The use of light, motion and sound in displays
[Dec-2024] Encouraging consumers and driving shopping behavior remains a challenge for many brands and retailers. In this infographic, you'll discover how to increase the impact of displays.
The act of buying, key to relevant in-store marketing levers
[July-2023] Have you ever thought about what goes on in a customer’s mind when they buy your product in a store? Do they follow a routine, buy on impulse, or need more time to think before making the purchase? Understanding the act of buying can help create relevant point-of-purchase marketing.
In this article, we’ll explore what happens in the store and how customers interact with the products.
On-fixture display for chocolate section
[July-2023] Do you prefer dark chocolate with vanilla filling or milk chocolate with hazelnut? Some supermarkets play the game of big numbers by offering an astonishing selection of up to 300 different types of chocolate ...
Tasting Display Brown-Forman
[July-2023] Do you want to set the scene for your tastings? Do as Brown-Forman does with our sommelier display! Easy to carry, quickly installed, a genuine tool to theatrically present choice, ...
End capKusmi Tea
100% zero waste
[July-2023] Specialty shops have always been the place to go for packaging-free groceries. Today, a transformation is taking place in your grocery store ...
Hilti Power Tools Shelving
[July-2023] In a store, when faced with choice, you may feel more than normal pressure to make the right decision — for instance, when buying a power tool, ...
#popwelldone
Lenor cross-merchandising
[July-2023] In the household products department, most customers come to restock. They are usually focused on tasks...
Spot the difference!
[June-2023] Ok, that’s fairly easy because this display unit was also moved.
⬅️ the photo on the left was taken back in 2014
➡️ the photo on the right was taken just yesterday! ...
#popwelldone
GilletteLabs inline display
[July-2023] According to Gillette, your discovery of an easy and enjoyable shaving experience starts in stores...
Playing music in supermarkets — but for what result?
[June-2023] Rihanna, Abba, or Metallica? Which music would you prefer in supermarkets? ...
Custom spice rack for Ducros
[June-2023] With +400 facings 😱, this custom rack for grocery stores is like the Formula 1 of merchandising...
#popwelldone
Block Merchandising
[June-2023] This photo captures the essence of in-store marketing success: stand out, and you'll win 😉 ...
Switch Display Orifarm Healthcare
[June-2023] The pharmacy is a destination where healthcare professionals offer impartial advice to patients and visitors ...
#popwelldone
Retail Gamification
[May-2023] At the new Douglas beauty shop in Düsseldorf, all customers who spend 69 eur receive a token for this claw machine, with which they can win miniature beauty items. This makes shopping at Douglas even more exciting. It is an excellent example of retail gamification that combines fun and curiosity. Always a winning duo!
The principles of appealing design
[April-2023] When looking at a visual 🧐, we can usually immediately say whether it is appealing or amiss. Five principles can make designs visually appealing ...
#popwelldone
Floorstand Uriage
[April-2023] Are you ready for your annual chase for the best suncare 😎🌞 ? With sunny weather on the horizon, brands are already gearing up to compete for attention. ...
Shelving Sephora Bath & Body
[April-2023] We've heard a zillion times: WOW us! 😮 However, we've found that the true key to resonating in self-serve retail is quite simple ...
Europe tackles greenwashing
[March-2023] Have you heard about the EU's measures against greenwashing? As pioneers in ecodesign since 2011,...
More sustainable POP campaigns for Thalgo
[March-2023] Wondering if metal displays are eco-friendly? 🤔 Well, our answer is a YES! And here’s the perfect example ...
10 Myths of Retail Design
[March-2023] 👀 Did you know that store furniture design plays a huge role in the overall shopping experience, accounting for 40% of it! And that stores must be self-explanatory, since signage isn't used until visitors can't find something?
At Euroshop, Katelijn Quartier, the academic director of the Retail Design Lab, shared her insights on 10 common myths of retail design that apply to all retail channels.
Check out this article for more 👇
Shop! Le Salon 2023
[March-2023] Hey! The Marketing at Retail Show has a new name and it's SHOP! le Salon 🎉
📅 Mark your calendars for April 4-6, 2023, in Paris - Porte de Versailles!
🛍️ This is THE event for all your marketing solutions to make your brand shine at the point of sale.
👉 Don't miss this new event which promises to be exceptional! Click below to get your free tickets now!
Display case for CBD High Society
[Feb-2023] HIGH SOCIETY, creator of high-quality CBD, was looking for a quality, lifestyle cabinet to display CBD products ...
How to ease customer choice overload ?
[Jan-2023] Do you like waffles or shortbread? Chocolate or peanut butter biscuits, or rather healthy? Perrier, San Pellegrino or Spa, intensely or light sparkling? A last-minute holiday now? There's a sunshine all day on a hundred-and-one beaches! Can those who know what they are looking for quickly find their choice? Others don't always want to go on a treasure hunt, because they feel overloaded by the choice. On the problem of overchoice in physical shops and methods that make choice comfortable and intuitive for buyers.
Floor-standing Display Unit SMEG
[Jan-2023] While we shop, nothing stimulates our visual cortex better than light. Plus, light clicks the eyes in an elegant way. Double win for this floor-standing display unit for the small appliances by the Italian manufacturer SMEG. We have made this display using a combination of 100% natural and thermo-coated wood. The latter gives this sales tool a stylish ultra-gloss white finish. Finally, it is equipped with a lit logo and LED rails embedded under the shelves, to attract consumers’ attention in the most elegant way possible.
How brands win the race for attention of shoppers
[Jan-2023] The point of sale gives advertisers access to consumers when they demonstrate commercial intent. Visitors come to the shop also to see something unique or discover new ideas. Or they want to be inspired and advised. What can shopper marketeers do to ensure that shoppers are stimulated? And how do they keep their attention? What can they learn from the rise of the attention economy?
Floor-standing Display Unit Only You
[Jan-2023] Floor-standing display units are the Swiss knife among POP materials. Their advantages, you ask? Because they are free-standing, ...
#popwelldone
[Jan-2022] For lifestyle brand Etnia Barcelona, values, quality and colours are its best business cards and its key to its success. Art inspires its way of seeing the world. With this small, but very original plinth, inspired by its advertising campaign, Etnia does not go unnoticed in the windows of opticians.
The planogram explained
[Dec-2022] Brand manufacturers that offer larger ranges can develop specific shelving or display materials to help their retail clients to sell better and more. POP manufacturers design these product presentation solutions 100% custom-made. Every relevant display project starts with an assortment analysis. In short: which item goes where and in what quantity? Let's look at the most important tool that contributes to optimal product organisation: the planogram.
#popwelldone
[Nov-2022] We saw this on-shelf display material in a pharmacy. It puts a colorful frame around a promotional offer for nutritional supplement. The frame is extendable to increase the number of facings in the shelf. Made from printed PVC, this is a well executed activation with a balanced use of color.
Want to read more about POP strategies for self-care remedies ? Click below.
Only You nail color library for ICI Paris XL
[Nov-2022] Purple junkie, Crazy in love, Diabolique, So chic ... no other brand adds more wit to its range than 1st-price private label ONLY YOU. With playful messaging the beauty specialist ICI PARIS XL wants to connect with the style of new generations and radically different and inclusive beauty fans. Hey, don’t take life too seriously! ...
The battle for attention: how to retain consumers’ focus
[Nov-2022] One of the biggest challenges for any commercial communication is to grap and retain attention, probably the scarcest resource that brands are fighting for. Therefore, understanding how consumers interact with messaging is essential. Eyesee uses technological insights into consumer behaviour to increase the chances of success. The tech-company lists some top and bottom performers regarding two important qualities of creativity: 1) the ability to break through the clutter and grab attention (stopping power) and 2) the ability to hold attention (retention rate).
This article is about online, but many of the conclusions can be mirrored to instore. Click below to read more.
Brand manufacturers test zero waste shopping
[Oct-2022] More and more food brands are experimenting with bulk. Cereal specialist Kellogg's is testing a bulk offer in eight French supermarkets with this specific "cereal bar", an on-shelf display in which it offers six recipes, three of which display the Nutri-Score A and are free of artificial colours and flavours.
In France, due the environmental law signed on October 11th, bulk foods are going mainstream. The law encourages bulk sales. Supermarkets of more than 400 m2 will be required to expand their bulk sections to one fifth of their surface.
Supermarket shop-and-drop recycling point
[Oct-2022] Because some waste should not be thrown in a regular bin, supermarkets offer shop-and-drop facilities to their customers. Collection is then organised by the eco-organisations that manage their recycling.
To help Système U supermarkets simplify widespread collection, Pilotes PLV has developed and made this line of fixtures, easy to find and access at front-of-store locations. Four distinct units provide specified bins for recovery of light bulbs, neon tubes, batteries, small household appliances, packaging, and bio-waste. To make them, we used eco-friendly materials that are mostly recycled and 85% recyclable, such as formaldehyde-free MDF and bricks made from recycled face masks.
#popwelldone
[Oct-2022] With its irresistible refill station for a range of 12 shower gels, shampoos and liquid soaps, Body Shop is ready for the refill revolution. Everything is super easy to use. Just pop in, pick up an aluminium bottle, (re)fill, (re)label, (re)use, and repeat. Refilling is good for the planet and for wallets.
Smeg Play Table
[Oct-2022] Play tables are hot for product presentation in shops. Before shop visitors decide to buy, sellers may invite them for a tactile experience with the products on display.
For Italian manufacturer SMEG, we created this Play Table to present a set of cookware. We made the table in a combination of 100% natural and thermo-coated wood. The latter technique gives the display a stylish finish. A chrome volume logo signs off this practical sales support.
Gimber shelf-on-shelf
[Oct-2022] We made this shelf-on-shelf for the non-alcoholic drink GIMBER. To promote sales in organic stores and supermarkets while educating shoppers at the same occasion, GIMBER reps understand that the bottles are best placed near the fresh ginger.
Our answer: this display solution presents both the bottles and fresh ginger. It fits perfectly on any shelf in the fresh department. The material is made of natural wood without chemical treatment, making it less harmful to the environment. The top shelf is adaptable to the inclination of existing shelves. A holder allows offering a brochure to explain the different ways of consumption and mixes for the most versatile alternative to alcoholic drink.
Candy display to make your mouth water
[Sept-2022] Nothing hits our taste buds better than a colourful candy display on the counter of a bakery or on the shelves of a supermarket, right? Let's look at the display options for the confectionery, candy, and gum category.
Click below for explanations with examples.
Gold and bronze at 2022 POPAI Awards
[Sept-2022] Gold for a window display for Yves Rocher and bronze for a golden display for Tiger Balm. Oh yes, the latter was a Belgian story at the Popai Awards in Paris. Very proud of this recognition. Thanks to the client teams for their confidence. Congratulations to the POPAI France teams for an unforgettable evening. Thank you.
Click below to see all awards.
POPAI becomes SHOP! in France also
[Sept-2022] Point of Purchase Association International, or POPAI, the Chicago-based industry organisation that brings together advertisers and providers interested in retail marketing, changed its name to SHOP! Since then, local affiliations have gradually followed. As of sept-15th, one of the main European circuits, POPAI France, has become SHOP!
Fun fact! At the same occasion, the awards will change. When in the 1600s ships from America began bringing tobacco back to England, a carved Indian was used in front of the tobacco shops so that passers-by would know what was being sold inside. The cigar shop Indian is considered to be the 1st point-of-sale advertising material. Following demands of our Amerindian friends, we say "au revoir" to the cigar shop Indian, though we were happy to have received two of the last ones.
Shelf-based display with stopper
[Sept-22] It’s not easy to stand out amongst similar items in grocery stores. Clients do not buy a product they do not see, by definition. That's the challenge in a nutshell for any primary placement ...
The role of graphics & imagery in point-of-purchase display
[July-2022] To convey a message, a mood or a ‘vibe’, point of sale vehicles create all kinds of signage or visual communications at the heart of the point of sale, the ultimate place for purchase decision. Brands know that graphics and imagery influence buying behaviour.
Click below for explanations with examples.
Promo floor stand for GOED pharmacies
[June-2022] Early this year, GOED pharmacies launched its monthly magazine, featuring among others promotional offers for the well-being range. GOED entrusted us with the challenge to translate this experience to the pharmacy. We proposed this set of four floor-standing display materials. Solidly constructed in metal for a longer life, they are equipped with a transparent box to hold various articles, and a replaceable cardholder. Because of their size, they can be used just about anywhere in the pharmacy.
Click below to read more about product advertising in pharmacies.
POPAI Awards 2022: Tiger Balm countertop
[June-2022] Let's face it. Shopping consumers are not easy to impress. Always in a hurry, they make decisions in the blink of an eye, almost automatically. Some in-store initiatives have the power to stop them in front of an offer. To be effective, there’s no need to shout. It’s all about offering that magical - yet complex - balance between product, branding, display, materials, colours, and graphics. And then, the miracle happens: seeing is buying.
Yesterday, a jury of marketing experts nominated our Tiger Balm countertop display for the prestigious POPAI Award. Thank you for this nomination!
Visual Merchandising for Food, Beverages & Groceries
[June-2022] In grocery stores, food and beverage brands want to sell their offer in the best conditions possible. They can use various merchandise techniques to present articles, sets or assortments, and to tempt visitors. The potential is great, but how to succeed food and beverage merchandising in hyper and supermarkets?
Click below for a demonstration, tips and tricks with examples.
Milka 360° tower
[June-2022] Which extra-visibility tool is best to launch a novelty in retail? For the introduction of Milka's hazelnut spread, Mondelēz International chose to deploy our 360° tower display.
Solidly made from Milka purple metal, it offers 360° product exposure on 5 levels. Embellished with recognizable imagery, its communication power remains excellent regardless of its location in-store.
This display initiative has been a huge success, because of its ease of installation, the enthusiasm of Mondelez’ representatives and its impact on shopping consumers. Easy to dispatch, easy to install, easy to replenish; that’s the challenge in a nutshell for any successful merchandising support.
#popwelldone
[May-2022] With home accessories for every room the Riverdale brand is dedicated to fashionable living. Riverdale translates passion for style in this high-end presentation for its home fragrance set, which includes diffusers, candles, sprays and refills. This low double-sided gondola is a pleasure for the eyes, made of metal and wood with gold and marble accents for an ever-changing collection in a luxurious setting. We saw this POP installation in a garden center. Job well done, Riverdale!
POS Display: the Best Strategies for OTC & Parapharmacy
[May-2022] Since the pharmacy is the place where healthcare professionals provide impartial advice to patients, product advertising remains delicate. Stocked with merchandise at the fingertips of visitors, display materials are powerful three-dimensional advertisements for themselves. They play an important role in promoting sales. In this article we take a closer look at the locations that the display solutions can conquer.
For examples, tips & tricks, click below.
Champagne Glorifier
[May-2022] Our favorite type of display is probably the glorifier. Creating a 3-dimensional visual experience, a glorifier sets the perfect scene to theatrically bring out the product’s qualities. Allowing for unrivalled creativity, this display material offers a unique chance to innovate with eye-rubbing shapes. After all, your point-of-sale devices are the expression of your brand's creative force. Make it pop! The best way to attract and convert prospects is to WOW! them.
We made this glorifier for Champagne Nicolas Feuillatte's Palmes d’Or, the prestige vintage brut from the brand that inspires to break free from codes and conventions. It's entirely made of solid metal for a longer lifetime.
Countertop Display: the most direct product advertisement
[Apr-2022] Countertop display plays an important role to promote impulse driven brands and products. But how to develop a countertop display that drives sales? That convinces and leaves a lasting impression? And what are the different types?
For examples, tips & tricks, click below.
Self-service shopping for make-up with POP display
[Apr-2022] Shopping for makeup and cosmetics is one of the most sophisticated, yet intimate, buying experiences. The items are divers, small, often irregularly shaped, with atypical packaging; the risk that something goes wrong in an selfserve, or open-sell, scenario cannot be underestimated. Retail displays are an important part of the beauty industry. What’s the recipe for an effective makeup fixture? We are happy to share some tips and tricks for the most glamourous display solution.
#popwelldone
[Apr-2022] The construction materials company Knauf innovates with PerfectWall, the 1st complete wall system. The innovation is introduced in DIY stores with this comprehensive shelf-on-shelf communication. An interactive tool allows amateur DIY enthusiasts to consult a large selection of surface ready decorations. A real attention grabber, build around a friendly, neighbourhood DIY expert. And of course, it looks great.
Click below to read more about POP display solutions for DIY, home & interior.
Neuhaus Easter window display
[Apr-2022] Easter is the perfect time to celebrate the tender blossoming of the meadows ... colourful flowers spreading ... the awakening of the bees. We were honored to join in on the Neuhaus’ team to make this Easter window display. In the center of attention yet another piece of true craftsmanship created by Neuhaus’ Maîtres Chocolatiers, an astonishing 100 kg chocolate beehive in a glorifying spring setting. The hunt for chocolate Easter eggs is open, and not only for the youngest. Happy Easter Holiday to all!
Click below to read more about store window display solutions.
Glorify with display spirits or beer brands in hospitality venues
[Apr-2022] Just as they do for retail stores, spirit producers and distillers are looking for effective ways to stand out in bars, pubs, restaurants, and hotels. To arouse desire and curiosity, or to reinforce notoriety, display materials can provide a cost-effective solution to differentiate premium brands and to bring visitors a memorable experience.
Le French Make-up
Retail Shelving
[Apr-2022] This shelf for the make-up range of the brand Le French Make-up is made of acryle and metal with interchangeable visuals. It is also equipped with led-lighting and storage for products that could not be placed in the rack. Le French Make-up has been successfully launched in supermarkets and hypermarkets with three types of shelfs by Pilotes: 650 and 950 mm wide, and a power wing.
#popwelldone
[Feb-2022] To highlight its environmental design, this countertop display for PANASONIC’s Eneloop is produced from unconventional natural materials: bamboo, cobblestone, natural resin, moss and bark. The design corresponds to the identity of this range and is based on 100% recyclability.
[VIDEO] Carrefour Flash promises to get the shopping done in record time
[Jan-2022] Carrefour has just launched its very first connected convenience store in Paris. And unlike other models, the customer does not need to register. The artificial intelligence, developed by the Californian start-up AiFi, creates an avatar of the customer who will be observed from the beginning to the end of his or her shopping journey. To pay for their purchases, customers go to one of the touchscreen tablets, capable of listing in a second their shopping basket. All that's left is to pay, obviously contactless.
Visibility within linear shelving
[Dec-2021] Point-of-sale communications appeal to shoppers who rush down the aisles looking for what they have in mind. Display materials are also found on the shelves, the most prominent retail locations. A décor, a podium or an activation frame are examples of the freedom brands can give themselves to break the monotony. To glorify its primary placement, to communicate on categories, segments or features, the options are multiple to give a product or brand a particularly visible presentation within the linear shelves.
Unlock the power of your window display
[Dec-2021] The main purpose of window dressing is to attract the attention of passers-by and entice them into the shop. But what is the recipe for an effective shop window? Follow our eight tips to create the most prominent retail marketing tool.
5 tips to stand out on retail shelving with a shelf talker
[Dec-2021] A shelf talker (or a shelf tray) is undoubtedly the most used merchandising tool to bring your product into the spotlight on retail shelves. It is very powerful. Since this type of instore communication is perpendicular to the shelf, it breaks the monotony of the shelf.
POPAI awards 2021
[Oct-2021] [Back to the POPAI Awards contest 2021] 5 out of 5 POP-materials nominated for PILOTES. Today, let’s focus on: TASTING SET for Moët Hennessy Diageo (MHD) in the category countertop Liquor.
Terroir driven whiskies are the new liquid gold. But how to appreciate a complex palate? Here’s the oldest trick in stores: try before you buy. But shoppers don't want to spend hours learning how to experience your product... everything has to be super user-friendly!
Moët Hennessy Diageo (MHD) commissioned us to create a tool that encourages visitors of specialty stores to taste malts in the absence of the master. Made from PMMA and wood, this countertop material orients users through the terroirs and ingredients. Each brand is presented with its tasting flask.
POPAI awards 2021
[Oct-2021] [Back to the POPAI Awards contest 2021] 5 out of 5 POP-materials nominated for PILOTES. Today, let’s focus on: FRAGRANCE TO GO for SEPHORA in the beauty category.
Small formats “to go" develop extra sales for the fragrance category. To attract attention for this exciting offer, SEPHORA wanted to develop a special gondola that fits every store. SEPHORA's teams and ours co-developed this ambitious novelty. It’s made of metal, integrates impactful lighting, innovative merchandising increases visibility, communication spaces allow for brand expression, commercial success guaranteed.
Countertop display Oak Organic
[Oct-2021] You only get one chance to make a first impression. Point of sale marketing is no exception! We created this countertop display to mark OAK’s introduction in pharmacies, a new premium brand of essential oils. Green lacquered to inspire nature, a solid metal frame guarantees a longer lifespan. The wooden parts arouse experience and quality. The colourful images are eye-catching. OAK dresses up for its introduction, commercial success guaranteed!
[Video] Tiger Balm countertop display
[Sept-2021] We created this countertop display to activate the Tiger Balm brand in pharmacies. It combines bamboo and metal for a premium long-lasting presentation of five natural balms. A golden front with an embossed logo conveys the brand's notorious history. With its consistent and recognizable color palette, this dynamic offer will not go unnoticed by clients. Seeing is buying!
#popwelldone
[Sept-2021] This large library for small perfume bottles "on the go" distinguishes itself at the point of sale through its flasks, communication and original merchandising. Luxury at a low price in a well thought-out wall display.
Van de Velde: Spinner counter display
[Sept-2021] Elegant lingerie with a perfect fit, these are the benefits of two sporty lines for PRIMA DONNA and MARIE-JO. Elegant and pristine design for these displays that perfectly introduce the innovative assortments! Together with the marketing team of Groep Van de Velde, we designed this spinner for the counters of specialty lingerie shops. To embody the target group of each brands, pictures of women with confidence and charme cover the sides.
Captain Morgan: off-shelf displaying
[Sept-2021] Due to its commercial success, CAPTAIN MORGAN has to deal with stock outages on the shelves of supermarkets and hypermarkets. Clients find this very irritating. Our teams have developed this durable unit with authentic materials. They can be used as shelf extensions. Eco-designed with 100% solid pine, it is reminiscent of the legendary rum boxes found in pirates' lairs. Add fun and friends, and you are all set for a great party with CAPTAIN MORGAN.
#popwelldone
[Sept-2021] In supermarkets, on-shelf display units are powerful communication solutions. They bring brands to life in the limited space of the shelf. This POS material, which we spot in the supermarket, combines fine metalwork, natural wood, and print. It separates the offer from neighbouring competitors and sets it in its own brand universe. In the liquor category, it can be important to secure the negotiated physical space - the retail shelf is a battlefield for brands.
![[Video] Neuhaus Duets window display](img/blog/NEUHAUS_duets_window.jpg)
[Video] Neuhaus Duets window display
[Sept-2021] There are a thousand ways to appear on the shopper radar. And new possibilities keep appearing - some are louder than others. With shoppers increasingly cynical and resentful of advertising, motion is a powerful option. When used in smart and subtle ways, and as long as it gives meaning, motion can effectively appeal to prospects, and attract and focus their attention to an offer.
Together with the Neuhaus marketing team we developed this big wheel to communicate its newest chocolate experience. With the Chocolate Duets, you can customise your own, personal praline. Pick out one of the six generously filled toppings, match it with one of the six refined chocolate bases … and yummy!
The display solutions for home interior materials explained
[Sept-2021] Welcome in the store where you leave empty-handed: parquet, vinyl and laminate flooring, rugs and carpet, tiles, wallpaper and paint, window decoration and all types of fabrics, … In the showrooms of home furnishers you order the decoration materials from samples. Instore communication solutions, such as POP display materials, can present sample boards, books, swatches and inspiration. Let’s have a look at the benefits of displaying; together with a selection of materials with which we've been entrusted.
Marketing at Retail show
sept-2021] We look forward to seeing you from 5 to 7 October to share this moment during which European POS professionals will show their know-how and present their achievements of the year. We will be delighted to meet you on stand B44 of the exhibition of all the POP-marketing solutions for brands and retail: POS, activation, shopper design, digital, merchandising ... Every two years, Marketing at Retail is a unique opportunity to meet nearly 250 exhibitors, together with the participants to the prestigious POPAI Awards. Come and discover the latest retail trends and innovations. See you soon!
POPAI Awards
[sept-2021] On October 5th, at the start of the Marketing at Retail show in Paris, an international jury of marketing experts will evaluate the entries for the POPAI Awards. This contest is the outmost European forum for the best instore creations. An award in one of the categories stands for the appreciation of the marketing profession for the expertise of an instore specialist. Pilotes will present 5 materials in different categories. Fingers crossed!
#popwelldone
[Aug-2021] We spotted this display in the airport terminal. Island displays are the most powerful. They break the path of store visitors, who run into them, so to speak. This display presents a number of small-format personal care items that comply with hand luggage safety regulations. A dynamic presentation with high trays and dividers keeps the diverse range neatly organized at all times.
#popwelldone
[Aug-2021] VITRY has extended its know-how by launching a line of cosmetic products. To respect the planet, its new range of Be Green varnishes is formulated with bio-based solvents. The vegan assortment is introduced with this eco-designed counter display, entirely made of FSC certified wood.
#popwelldone
[July-2021] Sometimes it can be difficult to coordinate detergent and softener because not all fragrances are compatible. That's why Dash and Lenor are launching a range with three aligned fragrances. This harmonious innovation is communicated in supermarkets with this colourful inline shelf display. The fragrance pods allow customers to test the fragrances before buying.
How the colours of POP display influence shopper behaviour?
[July-2021] When consumers shop in a physical store, they focus on the visual experience and the presentation of the merchandise. Every effort is made to tempt the visual senses: shapes, materials, textures, contrasts, graphics, images, lights, ... Because the perception of colour requires little effort, it is the most direct vector of emotions.
New look, same taste for Galler
[June-2021] Galler, Chocolaterie indépendante,
changes its packaging and brand strategy, not without refreshing
its visual experience and visibility in super- and hypermarkets.
Galler chooses for sustainability and extends the lifetime of
its gondola heads with a set of new prints. It's new, but it's
still a colorful wall of taste and a pleasure to shop from!
Photo: the same material before / after
The great consumer shift: shopping behavior is changing
[May-2021] Anyone who has hosted a game night over video chat or ordered groceries to be delivered at home for the first time understands how profoundly the COVID-19 crisis has changed our behavior as consumers. But which of these changes will stick? From COVID-19 to next-normal: McKinsey studies 10 ongoing shifts in shopping behaviour in North America, but tips are also relevant for Belgium.
Store formats that shape the future
[April-2021] What are the new forms of retail that will dominate the next 10 years? Which ones will emerge, and which ones will become permanent? In this article, Pierre-Nicolas Schwab proposes to project yourselves to after the Covid crisis and see 8 store formats that will be the future of retail. Each of these store formats capitalizes on emerging or already present trends.
What's new in retail?
[April-2021] Tiny store, micro store, smart store, unmanned kiosk – different names for concepts that all have the same goal: customers shop 24/7 in staff-free stores using cashless payment options. Several of these walk-in store concepts enter a testing phase or their launch. At least 25 AH to go will be opened in Belgium.
#popwelldone
[April-2021] The materials of a point of purchase presentations are vectors of emotion and authenticity. Wood can add a natural touch to your POP strategies. Aesthetic and durable, wood is particularly suitable for subliming natural brands. Or opt for wood to communicate the ecological benefits of your brand ... a successful approach for this end cap for Freedose, a new way to buy laundry detergent in bulk.
How to make a point-of-sale display material?
1. Imagine the ideal solution and its characteristics through visual representations, such as a render.
2. Once you are satisfied with the creation, research technical feasibility and costs through prototyping, the materialisation of a promising idea.
3. Quality production and success on the shopfloor are the result of previous preparations.
#popwelldone
[March-2021] This on-shelf module magnetized our eyes in the liquor department at Carrefour. It’s equipped with a touchscreen mix guide. Top mixologists inform visitors of the hottest cocktails for Coca-Cola’s new range signature mixers.
Come again? A soft drink in the liquor department? Cross-merchandising is the practice of placing complementary products from different categories together. This practice can entice visitors to buy more. When done right, it helps them get the most out of their shopping trip. This practice likely increases customer satisfaction, trust and perception of expertise. Triple win for consumers, retail and brand, the key to succeed any point-of-sales initiative.
What to learn from Tropicana’s restyling?
[March-2021] In 2009, Tropicana in the US decided to change its packaging. After only 2 months, sales dropped by $30mln. Many consumers no longer recognised the product on supermarket shelves. When shopping, most consumers pay as little attention as possible, think as little as possible and only want to save energy. Shopping is a chore for most of us. In terms of time, we organise it as efficiently as possible. Brand loyalty? Lovebrands? Physical and cognitive motivation? Understand how consumers shop, otherwise it will cost your brand a lot of money.
#popwelldone
[March-2021] Function of Beauty is the 1st customizable beauty brand made for you (and only you). With Function of Beauty, you decide what goes into your formula (and what doesn't) and what you get out of it.
This on-shelf display material in supermarkets helps you to customize your hair care solution according to your unique goals and aesthetic preferences. Job well done for a new, interactive shopping journey, isn’t it?
#popwelldone
[March-2021] ... and so, this one makes us cheerful 😀😀😀 Everything is where it should be, and everything makes sense. Hand-crafted from firm paper, this play table is carefully designed and finished by paper artist Suzi Mclaughlin. The plexi base reflects light into a remarkable spectral color animation.
Sweet, unique and the perfect retail prop, for the colorful flowers never wither. It’s so rare to see bliss creative use of paper in POP materials. Suzi takes it to a new level.
We saw this material for the luxury fragrance range of the British lifestyle brand Jo Malone in the shop windows @ Inno/Bxl.
#PlayNiceWiththeOtherKids
Record
sales for Havaianas,
94% in physical stores!
[Feb-2021] Let’s celebrate the sun with a sunny brand. Record 4th-Q sales for Havaianas, of which 94% in physical stores! So, what’s the secret for this unpretentious product? Among others, we reckon it’s colour block merchandising!
Combining colours and organising merchandise in a recognizable visual experience is a very effective way to entice shoppers. By adopting and mastering colours, brands break through the visual jungle of shops, affect emotions and impact shopping behaviour. Marketeers from Ice-Watch, Fjällräven, Kitchenaid, Le Creuset, Galler, Pantone and Sephora master and embrace colours to stand out instore.
What’s new in retail?
[Feb-2021] If you’re shopping for beauty products, it’s difficult to make a decision without trying them on. Trying and testing products have always been the main reasons for consumers to visit beauty specialty stores.
But the ongoing pandemic are making cosmetics brands to embrace Augmented Reality (AR) to engage with their customers. In December, both Google and Snapchat launched AR features to try-on makeup. They give shoppers access to virtual lipsticks and eyeshadow, together with recommendations from experts and influencers.
Is physical makeup testing a thing of the past? Will physical stores accelerate AR experiences on the shop floors? Stay tuned, the final battle for the beauty addict has begun.
Photo: Yves Rocher’s makeup gondola, 100% custom-made by Pilotes.
Are ecological sustainability and point-of-sales marketing compatible ?
[Feb-2021] 80% of pollution and 90% of costs are the result of decisions taken at the product design stage. Though ecodesign does not compromise in any way on the effectiveness nor the desirability of an initiative, it aims to reconcile all conditions to reduce ecological impacts.
Let’s have a look at some of the most important ones ...
Shoppers don't buy products they don't see
[Feb-2020] According to a shopper behaviour study using eye-tracking in the impulse-sensitive biscuits department of an Italian supermarket, 100 participants see on average not more than 28 of the 193 articles offered. An impressive 85% of the offer remain unseen by the individual shopper, who visit the department for about 70 seconds.
MHD countertop material for tasting
[Feb-2021] Moët Hennessy Diageo commissioned us to create a tool that encourages visitors of specialty liquor stores to discover and taste terroir driven malts in the absence of the whiskey master. Our answer: this communicative counter material makes the path to purchase tasteful. Made from black PMMA and wood, it orients users through the places and ingredients from which a selected range is fashioned. Each brand is presented with its tasting flask. Sliding extensions create opportunities for further information and self-education.
Albert Heijn XL help-yourself herb garden
[Feb-2020] The lockdowns have made consumers more reliant on the food offer of conventional supermarkets. They are expected to lose some of that in 2021. The battle to retain has already begun. With fresh food at its heart, Albert Heijn revamps its XL-format as a foodie destination. Its help-yourself herb garden taps into the growing demand for fresh herbs, inspiration and easier at-home culinary experiences. The eye-catching design of the department spectacularly stages the culinary ambitions for this format. The first XL-format in Belgium is expected to open in Mechelen around the end of 2021.
Valentine’s Neuhaus window display
[Jan-2021] The challenge for food #brands is to
create moments for discovery and to keep the stories
interesting. For its limited Valentine’s edition chocolatier
Neuhaus was inspired by the precious love stories of Emilie
Duchêne, founder of Thea Jewelry.
We were thrilled to join Neuhaus’ marketing team to celebrate
romance in-store with this delicate yet intense window display,
staring a tasteful love letter in a luxury jewel box made from
flocked wood, fabric, lasercut plexi and print. Looking for the
perfect #chocolate Valentine gift ? Here it is !
The POS is the perfect place to capture your client’s attention
with your most refined #storytelling.
Contact us to
discuss the possibilities for your brand.
How the coronavirus pandemic is changing the way we use retail spaces
[Dec-2020] Today, shops are reopening. They
welcome consumers that got used to on-line buying and home
delivery. This is the opportunity for physical retail
environments to free up precious space (and time) to allow
feature products to shine, to facilitate product storytelling
and to let the #shopper fully experience products.
The point-of-sale industry can be a partner in this transition.
POS materials can make physical retail spaces interesting and
exciting, with always something new to discover and reasons to
come back more often in-store.
![[Video] Neuhaus Christmas window display](img/blog/neuhaus_xmas_window.jpg)
[Video] Neuhaus Christmas window display
[Nov-2020] It’s time for Christmas when Mariah says it is! Christmas window made of wood, plexi, LED and tulle. The Christmas tree & skyline is made from real chocolate by Neuhaus master sculptors. Even in the toughest of years Neuhaus wishes you a pleasant journey into the magical season.
Hollywood chewing-gum with Oral‑B Technology
[Sept-2020] Hollywood (Mondelēz International) and Oral-B join forces to offer a fluor-enriched recipe, a mineral that's essential for building strong teeth. We developed 4 complementary instore solutions to mark this introduction in supermarkets. Two highlight the innovation in the busy checkout area: an on-shelf frame + a "easy space" fixed with magnetics to the shelves. And two extra-visibility solutions on the shopfloor: a playful side-cap and a floor-standing display unit. Oral-B technology is getting you one step closer to that "Hollywood smile".
[Oct-2020] A display is by definition a contextual solution with a clear goal: make merchandise shine on the shop-floor. Rigorous manufacture methods aim to meet less emotional, more technical objectives, such as lifetime, function and the weight of the products being presented. On the left, a photo of an extra-solid metal frame for a floor-standing unit able to carry a heavy assortment of spirits for as long as needed.
How to impact shopper behaviour with in-store communication?
[Sept-2020] As the consumer pushes his shopping cart through a shop, he searches for relevant and readily available information to decide which departments to visit, which products to research and buy. In doing so, an overwhelming number of messages hits his over-stimulated brain.
Eight secrets of how people shop
[Sept-2020] As you enter a grocery store and browse the shelves, you are tired, annoyed, indifferent and pressed for time. You don't really enjoy shopping, right? You deserve a reward, don't you? Do you still think you make rational shopping decisions?
#popwelldone
Shelf enhancement Starbucks
[Sept-2020] Starbucks is now available in supermarkets, in some with this extra-visibility tool. With a wooden frame the coffee brand gives its shelf location a natural and quality appearance. A stopping-power sign is placed perpendicular to the shelves, noticeable from a great distance. Well-executed in quality materials and colors according to Starbucks DNA.
Read more about on-shelf POP materials.
On-shelf POP material for Biotona Japanese green tea
[Sept-2020] Introducing a new set can be tricky. With so many products on the shelves, it's a challenge to get noticed from the beginning! Pilotes takes care of grabbing shopper attention with 100% made to measure on-shelf solutions! Differentiating packaging + made in metal for a long-standing dedicated space + the wooden frame breaks the monotony of the shelves + good visibility on the set + bright color palette + maximum impact → the ideal solution for product launches. After all, you only get one chance to make a first impression
Read more about on-shelf POP materials.
#popwelldone
[Sept-2020] We spotted this POP material in a pharmacy. It presents a range of skin and hair care based on Monoï, an infused perfume made from handpicked flower petals. The display made from wood elegantly brings authenticity and a natural touch to the communication. A structure made from multiplex, 3 layers of stained wood, provides stability and mechanical strength. A real eye-catcher!
Read more about the advantages of wood in POS display.
5 steps to develop a successful point-of-sale display for your brand
[Aug-2020] Five phases guide the development process of a POP material that successfully meets commercial and communication objectives.
#popwelldone
[Aug-2020] The effectiveness of a display material doesn't only rely on how spectacular it is. Even the simplest material can have a great impact. This on-shelf cross-merchandising material for Lenor brings together complementary products that are consumed together. Smart !
Read more about on-shelf POP materials.
POS materials: 5 good raisons to use wood
[Aug-2020] Solid, durable and resistant, wood is ideal for subliming POS display. Examples & explanations here ...
10 point of sale display tips
to increase retail sales
[July-2020] Once customers are instore, how do you get them to interact with and eventually buy your products? 10 tips with examples to help you do just that.
12 most effective types
of retail displays explained
[July-2020] What are retail displays and how are they used to influence people standing in the aisle to decide what to buy and to reach to get it. Explanation and examples ...
What is point of sale material ?
[July-2020] Point of sale material (POS, point of purchase, POP) is the collective name for all communication tools that support or advice purchase in a physical sales space, where they influence shoppers.
POS display: think materials !
[July-2020] Wood, metal, aluminium, plastic, glass, cardboard, rope, stone, textile or leather ... materials, accents, contrasts, textures and reflections condition shoppers in many ways.
To succeed in the cluttered visual environment of shopping, careful choice of materials allows to highlight your products among others. And create memorable images in the minds of your customers!
Hand Sanitizer Display Covid-19/Corona
[May-2020] With the ability to dispense hand gel, this display is the perfect solution to controlled and touchless sanitizer distribution. These displays are designed for areas where hand sanitization is difficult to maintain including retail stores or office reception areas.
✔️ no contact with hands = hygiene guaranteed
✔ reliable 100% mechanical = foot pedal operated
✔️ customizable on request = your logo or colors
✔️ discrete = reduced footprint
✔ adjustable to fit varied makes of bottles and pumps
✔ fast delivery, attractif price: 150 eur/unit from 12
units (1 pallet).
Contact us for all further information.
#covid19 #coronavirus #handsanitiser #display #retail
New Y/E displays for Moët Hennessy Diageo
[Feb-2020] These were deployed before the busy year-end holiday period: the new MHD (Moët Hennessy Diageo) displays to present its exceptional spirits selection on 5 levels. Each of these levels is staggered to create a visual break and make the display stand out. The fine tubular structure gives a modern look and a great visual lightness. Several eye-catching communication supports help to clarify the offer.
Store stories: Shops adapt their design to Instagram (Article in French)
[Feb-2020] Social networks have changed the customer journey, the store is no longer necessarily the place of transaction ... it has become a source of inspiration, sharing and communication ... Monochromy, photo studios, pop-up collaborations... The points of sale are designed to be instagramable. Which techniques work? ...
7 golden tips to create maximum impact with instore communication (Article in French)
[Feb-2020] In the digital age, the physical store seems to be losing impact. Nothing could be further from the truth. Physical stores remain an important point of contact. Physical stores offer more confidence and contribute to an authentic shopping and brand experience.
[Video] Our metal unit installs a TruBend-Bending-Cell
[Jan-2020] To make great displays, you need good tools. Our metals unit installed a new bending cell, fully automated with a robot with position recognition. All purpose automation, more productive and precise metal works.
Neuhaus prepares for Valentine
[Jan-2020] And we were happy to join the inventor of the Belgian praline for this window display in its very first boutique. A soft-colored range of displays tells a story of love. It links back to the original heritage of the brand: the eye-catching gift boxes. They bring the exquisite range of chocolate treats to life in an exciting and ultimate love story. We made these displays of plexi, resine, paper and led-lightning.
Wooden tabeltop display for Santarome Bio
[Jan-2020] How do you encourage consumers into making an impulse purchase? Tabletop displays, mostly small size ones, are a shop's best friend when it comes to boosting sales. They display smaller articles in eye sight. Shoppers can easily see them and scan the range.
How We Shop: The Next Decade
[Dec-2019] In 2025, 1/2 of the shopfloor will be devoted to experience, according to this 'How We Shop: The Next Decade' report. Consumers already think now that 1/3th of shop's M2 should be spent on creative, self-improvement or cultural experiences.
Read the article here.
Single product shop window display are the most powerful
[Nov-2019] We proudly teamed up with Créateur Chocolatier Neuhaus marketing team to make & install these brightly "enlightened" windows for Neuhaus' Countdown to Happiness pop-up advent calendar.
Lampe Berger instore boutique
[Nov-2019] 3 upper levels are gravity-based for perfect presentation. The light directed on the products + backlighted logos + outline allow for visual surprise. Clearly segmentation of the offer with extra communications on the shelves.
Fragrance TO GO for Sephora
[Nov-2019] To promote a new handy format for perfumes, our team joined those of Sephora to co-design these new attractive and original presentations. To encourage impulse purchases, they are be positioned at strategic points: in front of the cash registers, or as a front-end. A communication space allows each brand to express itself. Triangle boxes present the fragrances in an unusual way – innovative presentation for more impact.
Harder, better, faster, stronger …
[May-2019] To make beautiful furniture, you need good tools! Our metal unit has a 3rd laser robot installed to cut steel tubes for your POS materials and parts with surgical precision. Energy efficiency, excellent performance, ergonomics, precision and new design possibilities.
How to stand out on retail shelves
[May-2019] Premium brand for canned vegetables, Cassegrain (Bonduelle), innovates with its new concept of vegetable spreads to share. Cassegrain entrusted us the instore appearance of this introduction. In an elegant and practical on-shelf unit, shoppers meet the premium values of the brand, the subtlety of the recipes, southern tastes and original associations.
Ethical consumer behaviour
[May-2019] As organic continues to boom (EU:
2012-2016: +48%), consum'actors who regard themselves as
responsible seem to adopt ethical consumer behaviours - and not
only for the food category. Eco-design can become a rewarding
asset for any retail marketing project.
As brands allocate resources with the purpose to achieve less
ecological impact, consumers receive not only a more efficient
product, but also a more affordable.
At Pilotes, we believe that a well-designed material is good for
business, for the planet and for people. Our engineers use a
certified eco-calculator to analyse lifecycle and reduce
footprint.
#retail #display #marketing
POPAI awards Paris 2019
[March-2019] Pilotes will participate to the 2019
edition of the Popai Awards contest. This, the 56th edition of
the contest, will honour the most successful, creative and
innovative achievements in POP advertising, merchandising, shop
fitting and instore digitalisation.
Order you free badge here.
End capfor Milka chocolate assortment
[March-2019] This end cap for Milka is placed at the end of an aisle near to the checkout, grabbing customers' attention as they wait to pay. We created a concept featuring a dynamic, modernistic design, incorporating illuminated edges and graphic panels to give the unit an increased brightness. Construction materials used in the building of the display -colorful metals and woods, are inspired by the Milka story.
PILOTES wishes you
a successful 2019
[Jan-2019] Happy New Year 2019. Wishing you a year fully loaded with passion, health, success, new discoveries, love, harmony and fun!
Measuring Co2
[Jan-2019] We found this case from the film
industry interesting. In 2017, the production of a feature film,
supported by the Flanders Audiovisual Fund, represents on
average 73 ton carbon dioxide equivalent – transport and
materials accounts for the large majority. This represents the
yearly footprint of 7 average Belgian households. Since
measuring started, The Fund observes a change in mentality with
filmmakers. Today, the carbon emissions per film is lower than a
couple of years ago.
At Pilotes, we aspire to preserve the environment through
eco-design strategies. Our engineers use an home-made
eco-calculator to reduce impacts.
Contact us if you
wish to measure the impacts of your instore activations.
POS is consumers' preferred medium
[Dec-2018] According to the recent french POPAI/Harris Interactive Barometer, compared to 4 other types of advertising, instore is +++ preferred, +++ useful, +++ convincing and least intrusive. Instore advertising grabs consumers' attention and encourages purchase the most.
Yves Rocher Christmas animations
[Dec-2018]
Santa Claus is very busy *already* rolling out the Christmas
window display sets for Yves Rocher.
A metal frame is decorated with a vegetable crown made of PET
printed with gold and mirror. On the crown, we installed a
luminous 60 led garland and a foil of lace, printed from the
finest metal in different decorative shapes. All animation kits
are assembled in France and prepared for international roll-out
with a crisp and clear installation manual for all Santa Clauses
in the Yves Rocher network.
As if you can hear the
Christmas bells ringing.
[Dec-2018] Physical stores have a handicap compared to e-commerce: they are blind. Where on-line data analysis makes it possible to understand patterns, improve experiences and increase conversion, physical stores are deprived of this precious data. However, here's an example where instore shopping also can access data-driven marketing techniques. A 22' touch screens build in a visually appealing setting allows visually assisted interaction to guide shoppers, decision simplicity, a better shopping experience and integration of a data collecting tool in the category.
[Dec-2018] How to reinvent and revitalize an entire retail category? Here's an example for the cosmetics range at SYSTÈME U super- and hypermarkets. Our team developed a 'department store'-style experience for a very feminine universe: use of multiple materials, including wood for a warm and comfortable image, vivid colors add vitality without shouting, a bright, visually appealing atmosphere seducing shoppers to engage the category, shopper ergonomic, adaptation to existing materials and fully modular for evolutionary merchandising and segmentation … A powerful weapon of differentiation in this strategic category.
[Dec-2018] Ritter Sport Schokowelt. Ritter Sport bars comes in a zillion varieties. The company store Schokowelt is like an amusement park designed for chocoholics to discover, create, and enjoy chocolate. A rainbow-colored haven staring this giant replica display.
Why should merchandising matter to you ?
[Dec-2018] Up to 76% of customer purchase
decisions are made at store's department level. Merchandising
offers opportunities to generate revenue …
Shopping experience, yeah ! But, what are we talking about ?
[Nov-2018] Every retail marketer agrees on this
point: when shopping offline, consumers aren't just buying a
product; they're buying an experience. But what are we talking
about? How about retailers develop experience? …
[Nov-2018] Can you run a campaign through the nose? Here's an example ! Vaporizing technologies transform premium aged single-malts into liquid vapour. This highly disruptive and engaging instore campaign intrigues the visual and scent senses of millennials. The winner of the spirits category 2018 Warsaw POS Star is realized by Holo for Bacardi Martini. Thumbs up!
[Nov-2018] How to take the lead in shops?With its Evocations instore communication, a realization by Pilotes, decorative paint brand Guittet puts a range of 125ml testers and colour samples available for consumers. Subliming a world of colours and refinement, each of the 128 colours that make up the collection is neatly organized in this space of confidence, discovery and inspiration.
[Dec-2018] How do I find the perfect saddle? A question that every cyclist will be familiar with. With its instore saddle selector tool at specialized outlets, PRO - a Shimano Europe Group sub-brand for bike gear - sets you on the right track for a comfortable ride. Smart !
[Jun-2018] Check this out! (pun intended) We developed these checkout shelves specifically to meet multiple objectives: incorporate learnings on new shopping behaviour, generous presentation, comforting, dynamic look & improve visibility for this strategic category, supermarket's last image to shoppers, easy access with an innovative swing fixture … Pilotes reorganizes the merchandising of this category and its visibility to promote sales. It's all in the design and this is visually appealing!
[Jun-2018] Successful launch for Sephora's private label super ingredients skin care range. Use of woods with solvent free finish, modular glue-less design enhancing disassembly & recyclability, reduced impacts of electricity consumption - total measured impact of minus 33.415 kg CO2eq for this entire production. Because we're so freaking awesome? No, we just care.
[Nov-2018] Installed this summer and now fully operational, here are our new digital printing and cutting tables. Advantages for our customers: more reactivity, more efficiency, more flexibility … for the realization of prototypes and mini series!
[Jun-2018] The future of DJing is now in store. Our colleague Tim is happy to present — and quite dramatically so — PILOTES' instore shelf communication ft. video and sound to launch & demonstrate the world's first wireless Mixfader.
[May-2018] This cabinet animates the full range of Nhoss e-cigarettes, accessories and cartridges. Targeting limited floor space, it contains a considerable stock at tobacco outlets: compact, practical and functional. Attractive to the eye of prospective shoppers and realized in the striking colours of the brand.
[May-2018] Inviting countertop presentation for the new Physalis herbal synergy range. An elegant and refined look to tempt shoppers for quality natural supplements. Solidly made from metals and woods to extend the lifetime on the counter.
[May-2018] At the occasion of the festive POPAI night in Paris last week, Pilotes received the silver award in the category "Technology & Innovation". The 2018 POPAI contest assembled 334 competing materials, the awards being the ultimate symbol of creativity, innovation and best practice (… not our words). Discover all 2018 POPAI-awards winners.
[Apr-2018] Will be delighted to meet you as of tomorrow in booth C18 at the Marketing at Retail Show in Paris. Also, PILOTES will participate at the POPAI Awards contest.
[Apr-2018] Rethinking the shelf from where you sell and focussing on that point of action are great ways to enrich shopping experiences, help shoppers making purchase decisions and encourage trial. Here's an example for Galler Chocolatier, a riot of colour and taste.
