Shelf stopper & on-shelf display material
POP design 100% custom-made

A shelf stopper (shelf talker, shelf tray, on-shelf display, ...) is undoubtedly the most used merchandising tool to bring your product into the spotlight on retail shelves. It is very powerful. Since this type of instore communication is perpendicular to the shelf, it breaks the monotony of the shelf.

Saving you from relative on-shelf anonymity in supermarkets, a shelf stopper catches the eye of the shopper who will discover your new product, brand, packaging or promotion.

A shelf stopper is an extra visibility tool which is fixed on retail shelves. The function of this POS-material is to capture the attention of a shopper browsing a category … and to eventually "stop" him. It is used to put forward a novelty, a promotion, to clarify or segment the offer, or to contribute to the display of a product.

More about this

Increase instore visibility and attracts the attention for your article or brand
Encourage impulse or latent buying
Great stopping power and it looks great
Define and preserve allocated shelf space
Your product stands out on the shelf, help consumers to find your article on the shelf
Build brand recognition
Differentiate your offer from the competing offers, preserves your offer and brand on the shelf
Opportunity to seduce consumers and tell them your brand story
Add an supplementary merchandising service, such as segmentation
Clarifie and builds confidence to buy

Promotional shelf stopper

They are most often made of flexible, resistant and light materials which will withstand for a few days or weeks (PVC, PET, Polypro). The printed trays (digital or offset printing) are generally divisible to adjust to the number of facings presented on the shelves.

On-shelf display material

Original materials, contrast and texture can enhance your display and carry quality, meaning and emotions. A well-chosen material, in line with the DNA of your brand, can immerse the shopper in your product's universe.

LED shelf-on-shelf

To grab the attention of the shopper even more, it is possible to apply a LED-light on the shelf stopper. Use continuous light or light effects (variations in intensity, colors or flashes) to catch the eye and enhances your products.

Shelf frame

A frame around your products breaks through the visual monotony of the shop shelf

Shelftray

Why not take advantage of the space available above or below the articles? Or create a tray or a podium to raise your article and enhance it?

Shelf divider

By optimizing space, it is possible to offer an additional service, such as an inclined shelf to obtain a permanent facing by gravity, or consider a space allocated to price tags, discount vouchers or recipe sheets ...

SHELFTALKERS, TRAYS OR ON-SHELF DISPLAYS

From shelf stoppers to custom store shelving and endcaps in super- and hypermarkets, our designers and engineers design custom fixtures to perfectly meet your vison, objectives and expectations. Your merchandising will stand out, enhance your brand's DNA and impact sales.

Features

Modulated or adaptable
Adapted to the shopping behaviour in your category
Creates a unique visual experience, with price, product and campaign information
Custom design according to your vision, specifications and objectives
Solutions with superior, customized functionality
Solid construction with one or more shelves
Multi-material in metal, plastic, wood, glass …

Benefits

Adapted aesthetics
Impacts visibility and sales
Inspires and attracts the attention of shoppers
Make your merchandise procurement easy
Enhances brand exposure
Stimulates impulse buying
Ideal for promotions and introductions