About us: Experts in Point-of-Purchase Design
Trusted by leading brands and retailers, we have been combining creativity and industrial expertise for 25 years to design and manufacture impactful in-store solutions. From commercial furniture to merchandising solutions, our goal is to showcase your product offering with simple, effective, and innovative display.
Always in tune with the latest trends, we craft permanent and tailor-made solutions by combining metals, woods, and plastics, with small- to large-scale bulk production. Our expertise ensures that each project enhances the customer experience while aligning with the unique needs of brands and retailers.
From food, beverages, and spirits to beauty, home, fashion, and accessories, our clients operate across supermarkets, specialty stores, and beyond. That’s why we take the time to listen, understand, and collaborate — ensuring the success of your projects.
Based in Wambrechies, near Lille, France, we take pride in being a family-owned business dedicated to creating environmentally friendly and socially responsible solutions. Additionally, our team is available to assist you from our Brussels office.
MULTIMATERIAL
Unbound by material constraints, we develop experienced production solutions in a blend of all durable materials (metals, wood, plastics, glass, cardboard, …).
100% MADE-TO-MEASURE
Our teams develop durable POP solutions, tailored to your retail marketing vision, special needs, and any technical or aesthetic specifications.
RESPONSIBLE
We help you develop your point-of-purchase materials with responsible eco-design solutions.
Shape the future of retail!
Join us at SHOP! Le Salon, the major event for point-of-consumer marketing. Over three days, connect with industry experts and explore the best solutions in permanent and temporary POP, in-store retail media, furniture and fittings, consulting, and activation.
Get inspired by the SHOP! Awards, where 150 of the most innovative in-store marketing projects will compete for the prestigious Gold Award. Plus, take part in exclusive events and sessions designed to tackle the biggest challenges in retail today and tomorrow.
We’d love to see you at our stand, B52! Come and discover our latest projects and enjoy a moment of connection and inspiration.
Don’t miss out! Click below to secure your badge.
📅 March 25, 26, and 27, 2025, 📍 Paris Expo Porte de Versailles
3 days | 200 exhibitors | 40 conferences | 150 speakers
Our Point-of-Purchase Solutions: Display, Merchandising and Retail Furniture
Display material
Whether your goal is to draw attention to your innovation or your product introduction, sublime your assortment and tempt shoppers … we will team up with you to develop the most effective, 100% custom-made and durable display, floor-standing or countertop unit, glorifier, showcase, …
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Retail shelving & racks
Focused on engagement and shopping experience, we study the retail shelving from where you sell with a merchandising study of the assortment they display.
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Contract furniture for retail spaces
Specialized in solutions made from different materials and combinations, we develop fixtures without limit of choice of materials in metal, plastic, wood, glass, …
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Shelf stopper
and on-shelf display material
Designed to catch the eye as shoppers move up and down the aisle (whilst they navigate), a shelf stopper or talker plays a crucial role in guiding them to your brand. It ensures your product stands out, drawing attention on crowded retail shelves.
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Retail merchandising solutions
When it comes to presentation, it turns out that there are a few simple steps which brand manufacturers can take to influence the overall perception of their offer.
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Digital display material
Information modules with a digital screen, a touch-screen, a connected screen, smart shelving units, … our team integrates the most relevant digital experiences in your display.
❯ Find out moreA project? A brief? A problem?
Discover sustainable, custom-made POP displays and merchandising solutions at Pilotes. Boost your in-store visibility with relevant and functional design.
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