Who are we ?

PILOTES is a team of point-of-purchase design strategists and industrial designers who have creativity and confirmed industrial knowledge.

With over 20 years in retail marketing, we use the magic of combining imagination and technical know-how to tackle our clients' merchandising challenges. Keeping up with the latest trends, we drive product & brand visibility, improve retail impact, surprise and delight for shoppers who use the materials. Along with our manufacturing partners we ensure quality and agility.

Family owned and operated since 1996, we are located in Wambrechies, near Lille. We also have an office in Brussels.

Adapted and bold creations100%
100% custom-made and ingenious designs100%
Quality build, finish and service100%
Lead times respected100%

Product range

Point of sale display

Point-of-Purchase display and presentation

Whether your goal is to draw attention to your innovation or your product introduction, sublime your assortment and seduce shoppers … we will team up with you to develop the most effective, 100% custom-made and durable display, floorstanding or countertop unit, glorifier, showcase, …
More about point-of-purchase display

Digital display unit

Digital presentation

Display units with a digital screen, a touch-screen, a connected screen, an interactive terminal, … our team integrates the most relevant digital experience in your display unit.
More about digital presentation

Retail shelving

Retail shelving and store rack

Focused on engagement and shopping experience, we study the retail shelving from where you sell with a merchandising study of the assortment they display.
More about custom Retail shelving and rack

Retail fixture

Retail fixture

Specialized in solutions made from different materials and combinations, we develop fixtures without limit of choice of materials in metal, plastic, wood, glass, …
More about retail fixture

Stop-rayon et présentoirs linéaire

and on-shelf display

A shelf-stopper (or a shelf-tray or an on-shelf-display) is undoubtedly the most used merchandising tool to bring your product into the spotlight on retail shelves. It is very powerful.
More about our shelf-stopper and on-shelf displays

Mobilier retail

Retail and POS
merchandising support

When it comes to presentation, it turns out that there are a few simple steps which brand manufacturers can take to influence the overall perception of their offer. At Pilotes we have only one goal: to make sure that your brand and articles are seen in points of sale.
More about our retail and POS merchandising solutions

How can we help?

You want to develop a new brand appearance?
We will be pleased to support you with the realisation of your customised displays for the POS.

Get in touch


Floor display Beka-Lattoflex

Floor display Beka-Lattoflex

Endcap Galler

Endcap Galler

Whiskies Plinth Diageo

Whiskies Plinth Diageo

Shop system Balterio

Shop system

Window animation

Window animation
Yves Rocher

Floor display

Floor display Shimano

Shelf stopper

Shelf stopper Vodka Belvedere

Floorstanding unit

Floorstanding unit Dodie

What we believe in

Our values ​​are embedded in our DNA, guiding our day-to-day actions and our relationships. This is how we approach every project.


Always stay a step ahead, constantly search for innovative materials and processes, reinvent again and again intuitive and elegant designs that win hearts and minds.


A permanent desire to build good, strong, lasting relationships with customers, associates, partners … we put people 1st.


Quality of our services, quality of our products, quality of our relationships and quality of life for all.


A customer-focus mindset, team-spirit and long-term relationships with our partners.


Preserve the planet, analyse footpint & lifecycle, think long-term and tackle waste and degradation.


Our working dynamics promote collaboration and co-creation. It delivers better results, closer alignment and it's more enjoyable.

Proudly working with

Get in touch

Here at Pilotes we are committed to helping our customers create the best POP display experience. Whatever the challenge, we have the skills and experience to help. Let's talk !


PILOTES (Brussels Office)
Cyriel Buyssestraat 11,
B-1800 Vilvoorde
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