About us: Experts in Point-of-Purchase Design
Trusted by leading brands and retailers, we have been combining creativity, retail expertise, and industrial know-how for nearly 30 years to design and make impactful in-store solutions. From commercial furniture to merchandising solutions, our goal is to showcase your product offering with simple, effective, and innovative display.
Always in tune with the latest trends, we craft permanent and tailor-made solutions by combining metals, woods, and plastics, with small- to large-scale bulk production. Our expertise ensures that each project enhances the customer experience while aligning with the unique needs of brands and retailers.
From food, beverages, and spirits to beauty, home, fashion, and accessories, our clients operate across supermarkets, specialty stores, and beyond. That’s why we take the time to listen, understand, and collaborate — ensuring the success of your projects.
Based in Wambrechies, near Lille, France, we take pride in being a family-owned business dedicated to creating environmentally friendly and socially responsible solutions. Additionally, our team is available to assist you from our Brussels office.
MULTIMATERIAL
Unbound by material constraints, we develop experienced production solutions in a blend of all durable materials (metals, wood, plastics, glass, cardboard, …).
100% MADE-TO-MEASURE
Our teams develop durable POP solutions, tailored to your retail marketing vision, special needs, and any technical or aesthetic specifications.
RESPONSIBLE
We help you develop your point-of-purchase materials with responsible eco-design solutions.
Our Point-of-Purchase Solutions: Display, Merchandising and Retail Furniture
Display material
Whether your goal is to draw attention to your innovation or your product introduction, sublime your assortment and tempt shoppers … we will team up with you to develop the most effective, 100% custom-made and durable display, floor-standing or countertop unit, glorifier, showcase, …
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Retail shelving & racks
Focused on engagement and shopping experience, we study the retail shelving from where you sell with a merchandising study of the assortment they display.
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Contract furniture for retail spaces
Specialized in solutions made from different materials and combinations, we develop fixtures without limit of choice of materials in metal, plastic, wood, glass, …
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Shelf stopper
and on-shelf display material
Designed to catch the eye as shoppers move up and down the aisle (whilst they navigate), a shelf stopper or talker plays a crucial role in guiding them to your brand. It ensures your product stands out, drawing attention on crowded retail shelves.
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Retail merchandising solutions
When it comes to presentation, it turns out that there are a few simple steps which brand manufacturers can take to influence the overall perception of their offer.
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Digital display material
Information modules with a digital screen, a touch-screen, a connected screen, smart shelving units, … our team integrates the most relevant digital experiences in your display.
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Discover sustainable, custom-made POP displays and merchandising solutions at Pilotes. Boost your in-store visibility with relevant and functional design.
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