100% CUSTOMISATION
We're passionate about rethinking the shelf you sell from. Our design team develops durable, remarkable merchandising solutions tailored to your retail marketing strategies, expectations or any technical specifics. There's always a better way, and we make it our business to look for it.
MULTI MATERIAL
Our teams of specialists are equipped and ready to develop, design, and implement your merchandising solutions. Unrestricted by material constraints, we develop experienced production solutions in all durable materials (metals, wood, plastics, glass, cardboard, …). We take pride on pursuing improvements on every detail.
ECO-DESIGN
We aspire to preserve the environment through eco-design strategies. Our engineers use an award-winning eco-calculator to calculate and propose merchandising solutions to reduce impacts and facilitate end-of-life …
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Who are we ?
PILOTES is a team of point-of-purchase design specialists and industrial designers who have creativity and confirmed industrial knowledge.
With over 25 years in retail marketing, we use the magic of combining imagination and technical know-how to tackle our clients' merchandising and instore communication challenges. Keeping up with the latest trends, we drive product and brand visibility, improve retail impact, surprise and delight for shoppers who use the materials. Along with our manufacturing partners we ensure quality and agility.
Are eco-responsible and effective POS campaigns compatible? Yes! With our certified eco-calculator we measure all the impacts and study eco-design alternatives.
Family owned and operated since 1996, we are located in Wambrechies, near Lille. We also have an office in Brussels.
Product range
Point-of-purchase display material
Whether your goal is to draw attention to your innovation or your product introduction, sublime your assortment and seduce shoppers … we will team up with you to develop the most effective, 100% custom-made and durable display, floorstanding or countertop unit, glorifier, showcase, …
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Retail shelving
Focused on engagement and shopping experience, we study the retail shelving from where you sell with a merchandising study of the assortment they display.
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Digital POP display material
Information modules with a digital screen, a touch-screen, a connected screen, smart shelving units, … our team integrates the most relevant digital experiences in your display.
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Retail & commercial fixtures
Specialized in solutions made from different materials and combinations, we develop fixtures without limit of choice of materials in metal, plastic, wood, glass, …
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Shelftalker
and on-shelf POP display
A shelf talker (shelf stopper, tray or an on-shelf display) is undoubtedly the most used merchandising tool to bring your product into the spotlight on retail shelves. It is very powerful.
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POP
merchandising solutions
When it comes to presentation, it turns out that there are a few simple steps which brand manufacturers can take to influence the overall perception of their offer. At Pilotes we have only one goal: to make sure that your brand and articles are seen in points of sale.
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How can we help?
You want to develop a new instore brand appearance?
We will be pleased to support you with the realisation of your display material.
Point of purchase marketing & Retail Insights
In our blog we share useful resources, tips and general remarks about
POP marketing, POP display material and merchandising solutions.
Why should merchandising matter to you ?
5 golden rules for an effective POP material
5 pitfalls that can sabotage successful merchandising
How to impact retail sales with point-of-purchase displays ?
POP display: How to brief your agency ? (+ checklist)
Shopping experience, yeah !
But, what are we talking about ?
Successfully apply colourblocking in visual merch andising
5 tips to stand out on retail shelving with a shelf talker
POS display:
think materials !
What is a
POP
marketing material?
16 types of retail displays explained. Which is right for you?
10 tips to increase retail sales with POS display
Visual merchandising in retail: a game of seduction to increase seales
The most effective retail shelf management solutions explained
POS materials: 5 good raisons to use wood
The 5 steps to develop a POP display
How to impact shopper behaviour with in-store communication?
POP or POS, what is the difference ?
Product presentation and instore communication: what's the difference ?
Why consumers prefer in-store advertising ?
Why a floor-stand belongs to any marketing armoury ?
A checkout display unit drives up-selling
Are ecological sustainability and point of sale display compatible?
Point-of-sales is context marketing!
Stimulate sales with cross-merchandising
Can the smart shop shelf rescue traditional retailing?
The role of POP display in the promotion mix
The return on investment of in-store marketing
How the colours of POP display influence shopper behaviour?
The display solutions for home interior materials explained
Unlock the power of your window display
Liquor & beer: display solutions for hospitality outlets
Retail fixtures for makeup & cosmetics
Countertop display explained: the most bold and direct product ad
Product advertising in pharmacies with POS display
Merchandising tactics for food and beverage brands
The role of graphics & imagery in POP display
Candy displays to make your mouth water
What we believe in
Our values are embedded in our DNA, guiding our day-to-day actions and our relationships. This is how we approach every project.
INNOVATION
Always stay a step ahead, constantly search for innovative materials and processes, reinvent again and again intuitive and elegant designs that win hearts and minds.
HUMAN
A permanent desire to build good, strong, lasting relationships with customers, associates, partners … we put people 1st.
QUALITY
Quality of our services, quality of our products, quality of our relationships and quality of life for all.
ENGAGEMENT
A customer-focus mindset, team-spirit and long-term relationships with our partners.
ENVIRONMENT
Preserve the planet, analyse footprint & lifecycle, think long-term and tackle waste and degradation.
FUN AND COLLABORATION
Our working dynamics promote collaboration and co-creation. It delivers better results, closer alignment and it's more enjoyable.
Proudly working with
Recognition and certificats
