Point-of-purchase display and presentation

A Point of Sale (POS) or Point of Purchase (POP) display or presentation unit is any merchandising material situated near or around the transactional point of purchase. Whether it's in super- or hypermarkets, in specialized outlets, in hospitality or service outlets, or anywhere else where goods are on offer, displays are used to maximize the visibility of products and, ultimately, impact sales. They combine merchandising and communication techniques, and are just as important as your articles or your brand. One in three shoppers say they notice these materials and are influenced by them.

To draw attention to an innovation or a product introduction, to inspire or communicate product qualities, to bring your brand's story, to glorify or to clarify an assortment, to facilitate navigation and purchase decisions … Pilotes teams up with you for the most suitable solution, tailored to your in-store strategies, expectations and specifics. Elegant, striking, functional, ergonomic? Everything is possible, but more importantly, we create specific, adapted and effective solutions.

  • Grabs shoppers' attention
  • Creates an emotional connection
  • Elevates awareness of an assortment
  • Inspires and communicates product features
  • Easy to access merchandise invites for engagement
  • Product visibility impacts sales
  • Transmits brand's values to your customer
  • Ideal for temporary assortments, promotions or innovations
Floorstanding display unit

Floorstanding display unit

A floor stand is a retail display of a larger assortment, placed directly on the shop floor to impact sales.
More about floor displays

Countertop display unit

Counter-top display unit

A top-of-counter display is the perfect space-saving retail display, maximizing limited space potential and impact, placed on a shop counter to encourage consumer impulse purchases.
More about countertop displays

POS materiaal

Retail and POS material

Pilotes offers a wide range of retail communication and merchandising solutions, such as shelf displays, shelf decoration, gondola displays, shelf stoppers, cross merchandising solutions, frames …
More about Retail and POS material

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Contact our POP specialists directly. Every application is different and every project is a new challenge. Our specialists are at your service with advice and experience.


PILOTES (Brussels Office)
Cyriel Buyssestraat 11,
1800 Vilvoorde
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