Point of purchase display stand
POP 100% custom made

A point of purchase display (point of sale display) is any marketing material situated in the point of purchase. Whether it's in super- or hypermarkets, in specialized outlets, in hospitality or service outlets, or anywhere else where goods are on offer, displays are used to maximize the visibility of products and, ultimately, impact sales. They combine merchandising and communication techniques, and are just as important as your articles or your brand. One in three shoppers say they notice these materials and are influenced by them.

To draw attention to an innovation or a product introduction, to inspire or communicate product qualities, to bring your brand's story, to glorify or to clarify an assortment, to facilitate navigation and purchase decisions … Pilotes teams up with you for the most suitable solution, tailored to your instore strategies, expectations and specifics. Elegant, striking, functional, ergonomic? Everything is possible, but more importantly, we create specific, adapted and effective solutions.

  • Grabs shoppers' attention
  • Creates an emotional connection
  • Elevates awareness of an assortment
  • Inspires and communicates product features
  • Easy to access merchandise invites for engagement
  • Product visibility impacts sales
  • Transmits brand's values to your customer
  • Ideal for temporary assortments, promotions or innovations
Floorstanding display unit

Floorstanding display unit

A floor stand is a retail display of a larger assortment, placed directly on the shop floor to impact sales.

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Countertop display unit

Counter-top display unit

A top-of-counter display is the perfect space-saving retail display, maximizing limited space potential and impact, placed on a shop counter to encourage consumer impulse purchases.

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POS materiaal

Retail merchandising material

Pilotes offers a wide range of retail communication and merchandising solutions, such as shelf displays, shelf decoration, gondola displays, shelf stoppers, cross merchandising solutions, frames …

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