The benefits of using wood in POP display + tips + examples
hen selecting materials for POP display (point of purchase, POS, point of sale, instore, ...), you have several different options available. Each material has its own pros and cons and selecting the proper material involves knowing what material works best for display purpose ... and for your brand.
Wood is a versatile material that has been used for centuries to create small or big constructions, everyday objects and, above all, furniture. Solid, durable and resistant, it is particularly suitable for subliming POP display.
Let's take a look at some good reasons to use wood !
Before you move on
We are a team of point-of-purchase strategists, designers and production specialists. With over 20 years in retail marketing, we combine imagination and technical know-how to tackle our clients' point-of-purchase challenges with multi-material POP solutions, display and merchandising materials for brands and retail, 100% custom made.
1. Mechanical strength
Materials choice is primarily governed by the capacity of a construction to perform the service functions for which it is designed. This is why we use strong and sturdy wood above all for its natural robustness, it allows the POP display to support heavy products without causing damage.
Wooden floor-standing POP display
Wooden POP display unit
2. Warm & welcoming
Materials selection is one of the factors in a POP display that most influences the customer experience. Wood creates a warm welcoming feeling. Or wood can immerse the shopper in the universe of your brand and brings a touch of authenticity, craftsmanship or quality.
Wooden plinth for classic malts
Brown Forman wooden tasting set
Aberlour wooden plinth
3. Naturally beautiful
Wood is aesthetically pleasing, which makes it suitable for displays that present natural and eco-friendly brands. When harvested sustainably, wood is renewable and affordable. A wooden POP display brings a natural touch to your point of sales strategies. Or opt for wood to enhance the ecological benefits of your brand.
Biotona floor-standing display
Countertop POP display
Durance countertop POP in natural wood
4. Timeless charm
Apart from its universality, wood enriches every POP display and is a real eye-catcher. Thanks to its versatile character, wood can be combined with other materials, such as metals or plastics – an elegant combination which gives your display a dynamic and timeless charm.
Display case Orange
Sunbrella wooden POP material
Bulleit floorstanding display unit
5. A versatile material
Robust, warm and welcoming material par excellence, wood is the solution to consider for your POP displays. Depending on the application, we use chipboard, MDF, plywood, natural wood or other woods:
Particleboard, also known as chipboard, is a material made from pressed wood particles.
MDF consists of wood fibres that are compressed to form panels.
Multiplex (or plywood) consists of several layers for stability and mechanical strength.
Natural wood is more luxurious, often used to create an accent.
Oiled or stained, or not, with minimal processing natural wood remains rough creating a eco-friendly or authentic vintage look. But the opposite can also be achieved by polishing the wood and finish it with a high gloss varnish or paint.
Wood panels can be covered with a decorative surfacing material, such as melamine or laminate. To give them a lacquered look, we mould MDF with a polymer film.
Date: Aug 2020
Have the advantages of wood in POP materials aroused your interest? Reach out today, we will gladly ideate for your product and brand.