July-2023 — In the household products department, most customers come to restock. They are usually focused on tasks, and price conscious. It’s a stiff challenge to get them to notice and consider something new.
To attract the attention of task-focused shoppers and create engagement, Lenor does an excellent job with this cross-merchandising material that presents its new fabric softener. Situated directly adjacent to the laundry detergent, it creates three functionalities on the shelves: extra shelf space (easy-shelf), cross-merchandising, and educational messaging. This display is highly disruptive, with heavy use of the distinctive Unstoppables black
Displaying a product in multiple locations in stores will mostly increase the likelihood of shopping passer-by noticing, considering and trying out a novelty.
This Lenore display doesn’t disappoint! #POPWellDone*
Click below to learn more about cross-merchandising in retail 👇