April-2023 — When looking at a visual 🧐, we can usually immediately say whether it is appealing or amiss. Five principles can make designs visually appealing:
✅ Scale emphasizes the relative size of elements to convey importance.
✅ Visual hierarchy guides the eye to different design elements based on their significance.
✅ Balance involves arranging design elements in a satisfying and proportionate manner.
✅ Contrast highlights visually distinct elements to emphasize their differences.
✅ Gestalt principles explain how humans perceive complex images as organized wholes.
Understanding these five principles can significantly enhance your display design. By implementing these principles, your designs can increase usability, evoke emotions, and strengthen brand perception.