— Case Study — "Yes to Fresh" Floor Display for Mentos

#POS #display #retail #merchandising #FMCG #innovation #inspiration #bestpractice
Jan 2025

  • Client Perfetti Van Melle
  • Sector Confectionery, chewing gum and candy
  • Project Creation, development and production of a floor-standing display unit for supermarkets and hypermarkets.
Yes to Fresh Floorstand — Mentos and Frisk
Yes to fresh — also in supermarkets! The latest Mentos campaign celebrates the brand’s core values of flavour, fun, and refreshment, encouraging Gen-Z consumers to break free from monotony and embrace moments of spontaneity.

Perfetti Van Melle wanted to promote visibility and impulse purchase for Mentos and Frisk in grocery stores. The checkout or self-scanning zones, where speed, clarity, and visual strength matter most, are the ideal locations to activate such offer.

➡ Our answer: Yes To Fresh DistriMentos — a custom floor display, designed for quick and easy installation, that maximizes brand impact and stimulates impulse purchases at the decisive moment.

A high-performance design solution:

  • Functional and compact (H 165 cm × W 38 cm); it can secure a spot in the busiest zones in supermarket and hypermarket
  • A solid metal structure with transparent PET product supports; it withstands the wear and tear of grocery stores
  • Maximum product visibility and fun interaction with 10 transparent gravity dispensers for the bottles
  • Lower storage area that can be used for shopping bags — easy for checkout zones
  • Optional smart shelves for Frisk, positioned on either the left or right side of the unit
Yes to Fresh Floorstand — Mentos and Frisk

An enhanced shopper experience:

  • Neat and organized product offer
  • Colorful, bold and energetic with a playful call-to-action
  • A high-impact display that captures attention and triggers purchase 🚀

For what result? Stores like it!

“Extremely impactful — the transparency allows the full range to be clearly visible, and the blue color looks fantastic!”

A successful collaboration 👏 combining engineering, design, and shopper experience.

Yes to Fresh Floorstand — Mentos and Frisk

Want to read more about the display solutions for confectionery, chewing gum and candy? Click below. 👇

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