— Case Study — KEF interactive display at FNAC

#DisplayDesign #RetailDesign #InstoreExperience #PointOfSale #POPDesign #RetailMarketing
Dec 2025 — bh

Client: KEF (Kent Engineering and Foundry)
Sector: hi-fi audio, electronics
Project: Creation, development, production, distribution and installation of a linear interactive POP display for the presentation of the loudspeaker range in FNAC stores.

KEF interactive display at FNAC | Retail design & sound experience

KEF has been the sound expert since 1961, developing high-quality loudspeakers. The brand is globally recognised for its technological innovations and the outstanding sound experience of its acclaimed products. To bring these qualities to life in FNAC stores as well, KEF wanted to present its flagship models in an attractive and convincing way.

Objectives

  • Present the KEF range in a specially designed POP fixture.
  • Give customers the opportunity to experience the KEF sound quality in-store.
  • Make the experience as simple as possible and allow customers to use their own smartphone.
  • Integrate a screen, soundbar and subwoofer for a complete audiovisual experience.
  • Take into account the available space and the constraints of FNAC stores.
  • Ensure smooth installation, including planning, distribution and setup by specialised teams.
  • Create an attractive in-store experience that highlights the strengths of the KEF brand.
KEF interactive display at FNAC | Retail design & sound experience

Our display solution

  • High-quality sound reproduction: The loudspeakers are mounted in a way that limits vibrations, ensuring the most natural sound possible.
  • Interactive experience: A central player allows customers to connect their smartphone and test the loudspeakers themselves.
  • Multimedia integration: A screen works together with the soundbar and subwoofer to deliver a clear and immersive demonstration.
  • Adaptable to the store: The furniture is modular and can be adapted to different FNAC configurations. Cables are hidden for a clean and refined finish.
KEF interactive display at FNAC | Retail design & sound experience

The result

An interactive fixture that stands out — one you see, feel, and hear. Thanks to this POP display, KEF was able to present its loudspeakers in an innovative and interactive way. Customers enjoy a better listening experience and can test the products themselves in a pleasant retail environment. This makes the technological qualities of KEF clear and accessible.

We design and deliver tailor-made POP projects that meet the unique expectations of our clients, with a strong focus on innovation, design and sustainability.

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