— Case Study — Pro Honda Floor-standing Display Unit
Genuine Oil and Care products

#displaydesign #POS #FSDU #merchandising #automotive #powersports #inspiration
Jan 2025

Spring is coming — are your oil levels ready for the season?

Motorcycles, boats, or power equipment: every engine benefits from a spring check — especially when passion is part of the ride.

And when it comes to maintenance or care, Honda wants to ensure you know exactly where to go, before you can get back with total confidence to what you love.

As part of an international campaign, Pilotes developed this PRO Honda floor-standing display unit with a clear goal: to encourage Honda users to carry out maintenance with a partner committed to professional-grade quality and performance.

Visually appealing and designed to present the full line-up of Pro Honda oil and care products, the display is entirely made of metal, offering exceptional load-bearing capacity, durability, and reliability.

Repositionable shelves make it future-proof, allowing easy adaptation for other assortments, such as Honda Genuine Parts.

Developed with communications agency Claerhout, the PRO Honda spring campaign bursts with passion, craftsmanship, and action. It was rolled out across Europe, engaging Honda users online, through mailings, and at dealerships across multiple touchpoints.

Installed on dealership floors, at the last meter before the decision, the Pro Honda display acts as a powerful visual reminder: “Empower your passion”.

Installed on dealership floors, at the last meter before the decision, the Pro Honda display acts as a powerful visual reminder : “Empower your passion”.

Want to learn more about floor-standing display units and why they are unmissable in any in-store marketing campaign? Click below. 👇