Retail Space Design for Lingerie: Sarda is making waves in Ibiza

#fashion #lingerie #retaildesign #display
June 2025

Sarda lands on the shores of the Mediterranean. The lingerie brand, which has been part of the Van de Velde group (Primadonna, Marie Jo) since 2008, opens this summer its very first monobrand boutique in Ibiza — and Pilotes is proud to have contributed to this ambitious project.

Located in the brand-new Ibiza Gallery shopping center, the boutique blends lifestyle and luxury to offer a unique shopping experience to one of the most fashion-forward audiences in the world.

Just steps from the iconic Hard Rock Hotel in Platja d’en Bossa, this opening marks a bold step for Sarda following its recent rebranding: bold and unapologetic.

Display solutions for a next-gen boutique experience

Pilotes had the honor of supporting this immersive experience by designing and producing 100% custom-made displays. Our solutions combine tactile luxury and functionality, perfectly aligned with Sarda’s DNA — reimagined for confident women who want it all.

It's in Ibiza that Van de Velde redefines its lingerie boutique experience with a self-service concept, designed for modern, independent consumers eager to explore their style. Pilotes developed open and elegant displays, inviting shoppers to browse freely — to touch, feel, and choose at their own pace.

And because style now goes hand in hand with sustainability, all elements were created with an eco-conscious approach: durable materials and low-impact production.

A destination for exclusivity

Beyond its premium retail space design, Sarda Ibiza positions itself as a truly unique destination, offering exclusive collections. The highlight: the catsuit from the Tomorrowland collection, an ultra-limited edition available only in Ibiza — a bold statement piece for those who dare.