Point of Purchase Marketing : stay up-to-date

Welcome to our blog!
We share here useful resources, ideas, tips and general remarks about
point of purchase marketing, display material and merchandising solutions for retail.
POP marketing is approached here from a practical and operational angle.

How We Shop: The Next Decade

[] In 2025, 1/2 of the shopfloor will be devoted to experience, according to this 'How We Shop: The Next Decade' report. Consumers already think now that 1/3th of shop's M2 should be spent on creative, self-improvement or cultural experiences.

Read the article here.

Single product shop window display are the most powerful

[] We proudly teamed up with Créateur Chocolatier Neuhaus marketing team to make & install these brightly "enlightened" windows for Neuhaus' Countdown to Happiness pop-up advent calendar.

Lampe Berger instore boutique

[] 3 upper levels are gravity-based for perfect presentation. The light directed on the products + backlighted logos + outline allow for visual surprise. Clearly segmentation of the offer with extra communications on the shelves.

Fragrance TO GO for Sephora

[] To promote a new handy format for perfumes, our team joined those of Sephora to co-design these new attractive and original presentations. To encourage impulse purchases, they are be positioned at strategic points: in front of the cash registers, or as a front-end. A communication space allows each brand to express itself. Triangle boxes present the fragrances in an unusual way – innovative presentation for more impact.

Harder, better, faster, stronger …

[] To make beautiful furniture, you need good tools! Our metal unit has a 3rd laser robot installed to cut steel tubes for your POS materials and parts with surgical precision. Energy efficiency, excellent performance, ergonomics, precision and new design possibilities.

How to stand out on retail shelves

[] Premium brand for canned vegetables, Cassegrain (Bonduelle), innovates with its new concept of vegetable spreads to share. Cassegrain entrusted us the instore appearance of this introduction. In an elegant and practical on-shelf unit, shoppers meet the premium values of the brand, the subtlety of the recipes, southern tastes and original associations.

Ethical consumer behaviour

[] As organic continues to boom (EU: 2012-2016: +48%), consum'actors who regard themselves as responsible seem to adopt ethical consumer behaviours - and not only for the food category. Eco-design can become a rewarding asset for any retail marketing project.
As brands allocate resources with the purpose to achieve less ecological impact, consumers receive not only a more efficient product, but also a more affordable.
At Pilotes, we believe that a well-designed material is good for business, for the planet and for people. Our engineers use a certified eco-calculator to analyse lifecycle and reduce footprint.
#retail #display #marketing

POPAI awards Paris 2019

[] Pilotes will participate to the 2019 edition of the Popai Awards contest. This, the 56th edition of the contest, will honour the most successful, creative and innovative achievements in POP advertising, merchandising, shop fitting and instore digitalisation.
Order you free badge here.

Endcap for Milka chocolate assortment

[] This end cap for Milka is placed at the end of an aisle near to the checkout, grabbing customers' attention as they wait to pay. We created a concept featuring a dynamic, modernistic design, incorporating illuminated edges and graphic panels to give the unit an increased brightness. Construction materials used in the building of the display -colorful metals and woods, are inspired by the Milka story.

PILOTES wishes you
a successful 2019

[] Happy New Year 2019. Wishing you a year fully loaded with passion, health, success, new discoveries, love, harmony and fun!

Leveraging light, motion and sound to influence shopper behaviour

[] The world of retail is evolving fast. Engaging consumers and driving shopper behaviour remains a challenge for many brands and retailers. Check out this infographic to discover how you can add stimuli to your instore display to increase impact.

Infographic →

Measuring Co2

[] We found this case from the film industry interesting. In 2017, the production of a feature film, supported by the Flanders Audiovisual Fund, represents on average 73 ton carbon dioxide equivalent – transport and materials accounts for the large majority. This represents the yearly footprint of 7 average Belgian households. Since measuring started, The Fund observes a change in mentality with filmmakers. Today, the carbon emissions per film is lower than a couple of years ago.
At Pilotes, we aspire to preserve the environment through eco-design strategies. Our engineers use an home-made eco-calculator to reduce impacts.
Contact us if you wish to measure the impacts of your instore activations.

POS is the preferred medium

[] According to the recent french POPAI/Harris Interactive Barometer, compared to 4 other types of advertising, instore is +++ preferred, +++ useful, +++ convincing and least intrusive. Instore advertising grabs consumers' attention and encourages purchase the most.

Yves Rocher Christmas animations

[] Santa Claus is very busy *already* rolling out the Christmas window display sets for Yves Rocher.
A metal frame is decorated with a vegetable crown made of PET printed with gold and mirror. On the crown, we installed a luminous 60 led garland and a foil of lace, printed from the finest metal in different decorative shapes. All animation kits are assembled in France and prepared for international roll-out with a crisp and clear installation manual for all Santa Clauses in the Yves Rocher network.
As if you can hear the Christmas bells ringing.


[] Physical stores have a handicap compared to e-commerce: they are blind. Where on-line data analysis makes it possible to understand patterns, improve experiences and increase conversion, physical stores are deprived of this precious data. However, here's an example where instore shopping also can access data-driven marketing techniques. A 22' touch screens build in a visually appealing setting allows visually assisted interaction to guide shoppers, decision simplicity, a better shopping experience and integration of a data collecting tool in the category.
Read more


[] How to reinvent and revitalize an entire retail category? Here's an example for the cosmetics range at SYSTÈME U super- and hypermarkets. Our team developed a 'department store'-style experience for a very feminine universe: use of multiple materials, including wood for a warm and comfortable image, vivid colors add vitality without shouting, a bright, visually appealing atmosphere seducing shoppers to engage the category, shopper ergonomic, adaptation to existing materials and fully modular for evolutionary merchandising and segmentation … A powerful weapon of differentiation in this strategic category.


[] Ritter Sport Schokowelt. Ritter Sport bars comes in a zillion varieties. The company store Schokowelt is like an amusement park designed for chocoholics to discover, create, and enjoy chocolate. A rainbow-colored haven staring this giant replica display.

Why should merchandising matter to you ?

[] Up to 76% of customer purchase decisions are made at store's department level. Merchandising offers opportunities to generate revenue …
Read more

Shopping experience, yeah ! But, what are we talking about ?

[] Every retail marketer agrees on this point: when shopping offline, consumers aren't just buying a product; they're buying an experience. But what are we talking about? How about retailers develop experience? …
Read more


[] How to develop, in a sustainable fashion, bespoke multi-material displays ? Eco-design a point–of–sale material means design for efficiency: save raw materials, save volume, save transport, … Let's explain our ecodesign approach in 5 steps and save both the environment and budget.


[] Can you run a campaign through the nose? Here's an example ! Vaporizing technologies transform premium aged single-malts into liquid vapour. This highly disruptive and engaging instore campaign intrigues the visual and scent senses of millennials. The winner of the spirits category 2018 Warsaw POS Star is realized by Holo for Bacardi Martini. Thumbs up!


[] How to take the lead in shops? With its Evocations instore communication, a realization by Pilotes, decorative paint brand Guittet puts a range of 125ml testers and colour samples available for consumers. Subliming a world of colours and refinement, each of the 128 colours that make up the collection is neatly organized in this space of confidence, discovery and inspiration.


[] How do I find the perfect saddle? A question that every cyclist will be familiar with. With its instore saddle selector tool at specialized outlets, PRO - a Shimano Europe Group sub-brand for bike gear - sets you on the right track for a comfortable ride. Smart !


[] Check this out! (pun intended) We developed these checkout shelves specifically to meet multiple objectives: incorporate learnings on new shopping behaviour, generous presentation, comforting, dynamic look & improve visibility for this strategic category, supermarket's last image to shoppers, easy access with an innovative swing fixture … Pilotes reorganizes the merchandising of this category and its visibility to promote sales. It's all in the design and this is visually appealing!


[] Successful launch for Sephora's private label super ingredients skin care range. Use of woods with solvent free finish, modular glue-less design enhancing disassembly & recyclability, reduced impacts of electricity consumption - total measured impact of minus 33.415 kg CO2eq for this entire production. Because we're so freaking awesome? No, we just care.


[] Installed this summer and now fully operational, here are our new digital printing and cutting tables. Advantages for our customers: more reactivity, more efficiency, more flexibility … for the realization of prototypes and mini series!


[] The future of DJing is now in store. Our colleague Tim is happy to present — and quite dramatically so — PILOTES' instore shelf communication ft. video and sound to launch & demonstrate the world's first wireless Mixfader.


[] This cabinet animates the full range of Nhoss e-cigarettes, accessories and cartridges. Targeting limited floor space, it contains a considerable stock at tobacco outlets: compact, practical and functional. Attractive to the eye of prospective shoppers and realized in the striking colours of the brand.


[] Inviting countertop presentation for the new Physalis herbal synergy range. An elegant and refined look to tempt shoppers for quality natural supplements. Solidly made from metals and woods to extend the lifetime on the counter.


[] At the occasion of the festive POPAI night in Paris last week, Pilotes received the silver award in the category "Technology & Innovation". The 2018 POPAI contest assembled 334 competing materials, the awards being the ultimate symbol of creativity, innovation and best practice (… not our words). Discover all 2018 POPAI-awards winners.


[] Will be delighted to meet you as of tomorrow in booth C18 at the Marketing at Retail Show in Paris. Also, PILOTES will participate at the POPAI Awards contest.


[] Rethinking the shelf from where you sell and focussing on that point of action are great ways to enrich shopping experiences, help shoppers making purchase decisions and encourage trial. Here's an example for Galler Chocolatier, a riot of colour and taste.


[] Another single waiting line installation at Carrefour Ans, with these adapted retail fixtures for the checkout range.