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For those who do not follow us yet on LinkedIn, we propose a compilation of our most read news and articles in the field of retail marketing, point-of-sale visibility and shopper design.


2 Valentine Window for Neuhaus

We were happy to join the inventor of the Belgian praline for this Valentine window animation set. A soft-colored range of displays tells a story of love. It links back to the original heritage of the brand: the eye-catching gift boxes. They bring the exquisite range of chocolate treats to life in an exciting and ultimate love story. We made these displays from plexi, resine, paper and led-lightning.


3 MHD display

These were deployed before the busy year-end holiday period: the new MHD (Moët Hennessy Diageo) displays to present its exceptional spirits selection on 5 levels. Each of these levels is staggered to create a visual break and make the display stand out. The fine tubular structure gives a modern look and a great visual lightness. Several eye-catching communication supports help to clarify the offer.

1 Mark these dates in your diary: 24 / 26 March 2020 for #MPV2020, the point of sale marketing event: we will be there, meet us at booth F81!
We will also be at the POPAI AWARDS PARIS contest.

For more info on these events, bringing together manufacturers, designers, agencies, retail tech actors ... to present all latest trends in #Retail and #POP, store design, #digital, activation ... for brands, manufacturers and retailers, head to the events website here, or order your free badge here.
Store shelves: 3 ways to make your product stand out

To stand out on retail shelves, a shelf stopper is undoubtedly the most used merchandising tool. Often equiped with a tray to subimate the offer, a shelf stopper allows to isolate an article from its competitors and to sublimate it into its own universe. Saving a brand from the relative anonimity on the shelf, it catches the eye of shoppers, highlights the packaging or underlines a promotion. The width of the linear tray guarantees a number of facings presented on the store shelf.

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Market and trends

7 golden tips to create maximum impact with in-store communication.

In the digital age, the physical store seems to be losing impact. Nothing could be further from the truth. Physical stores remain an important point of contact. Physical stores offer more confidence and contribute to an authentic shopping and brand experience.

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Store Stories: shops adapt their design to Instagram

Social networks have changed the customer journey, the store is no longer necessarily the place of transaction ... it has become a source of inspiration, sharing and communication ... Monochromy, photo studios, pop-up collaborations... The points of sale are designed to be instagramable. Which techniques work? ...

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How architecture and design can support a retailer's story

A jury member of the 2020 PMG Retail Design Award explains how the focus of retail concepts shifts to authenticity and sustainability. The design, use of colours and materials and lighting must support the retailer's story, reflected in the best possible way. How big is the effect of design and architecture on sales?

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1To sublimate your fragrances, your make-up and beauty range, hygiene, hair or oral care articles ... there are many in-store, POP and display options to boost your sales. Which solution to choose? For what purpose? According to which operational, technical or esthetical constraints? The solutions are numerous, as are the techniques and materials used. Contact us for more information!
INFOGRAPHIC: 5 Key Elements of Visual Merchandising

There are five elements to visual merchandising that apply regardless of where the display is or what's being marketed. Proper merchandising turns a passive looker into an active buyer. Creating the best display requires an understanding of each aspect and working with them to create a cohesive display. There's a lot of creativity involved and there's no single solution to any visual merchandising problem, but the effectiveness relies on a visual merchandiser's ability to incorporate and balance all the elements.

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PILOTES, POP design factory
Cyriel Buyssestraat 11
B-1800 Vilvoorde
Phone  +32 495 520 220
Email  bruno.heyse@display.be
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