Logo Pilotes
    Home        Portfolio        Blog        Contact        previous newsletter   
For those who do not follow us yet on LinkedIn, we propose a compilation of our most read news and articles in the field of retail marketing, point-of-sale visibility and shopper design.


2 Wundercabinet for Beka

Our latest project for Beka Recticel provides a welcoming space for shoppers for boxspring sleeping solutions. Organizing all materials and engineering options in "wundercabinet" style, this sales tool guides clients towards confidence upon 1st visit. Besides that, shop consultants appreciate the ease-of-use and the educational reminders. Beka surely shows up prepared on the shop floor.


3 Bath & body on-shelf unit

Pillow Battle, Let's Have Fun, Rolling in the Grass … Sephora's bath and body collection appeals to all senses. To mark the introduction of this private label assortment, our teams supported those of Sephora to develop an eye-catching on-shelf unit. Scent pods invite shoppers to experience the five scents; textures project shoppers in the world of the bathroom, white tiles, shower heads, rounded shelves and an energetic colour palette; lightning built in the shower heads, visuals and shelves, sublime this energetic range

So, what if shelves can talk?

With this innovative on-shelf app, an interactive bot guides and orientates shoppers through a range of premium whiskies.
- 86%* of shoppers feel better informed of qualities and differences between brands (vs. 59%* with previous installation).
-38%* of shoppers feel receiving all necessary information to buy with confidence (vs. 2%* with previous installation).
+ Vertical separators + shelf communications + color codes …
a space that attracts consumers to shop—and keep them coming back. This is a great way to add value to shoppers and retailers, and to Moët Hennessy Diageo France * Source : Shopper Study IRI / MHD - Sept.2018

How to apply colourblocking in visual merchandising

Merchandising is the most effective thing you can do to turn consumers into shoppers. Colour is the soul of merchandising. Today, marketing professionals have embraced the successful technique of colourblocking, and not only in the fashion & accessory category. In this article, we explain how you can stand out and ultimately give your customers a recognizable visual experience.

Get me to the article →

Market and trends

Happy Hour at the supermarket !

8 to 10 percent of carbon dioxide emissions are related to food waste. To fight food waste, every one of S-market's 900 stores in Finland discounts food items up to 60% at exactly 21h, 3 hours before their midnight expiration date. 

Get me to the article →


City center Ikea in Leuven

In its ambitious pop-up store in the center of the university city Leuven IKEA Group offers a range especially appealing to students at this time of the year they return to their rooms. After its Paris city format, IKEA continues to innovate in heigh streets.

Tell me more →

Interview with Delvaux CEO Jean-Marc Loubier

... about the brand's retail strategy and shopping experience: « … a beautiful moment you share for a while. And when you go away, you have a very nice memory in your head». New retail is about more engagement.

Get me to the interview →

Point of purchase barometer confirmed
Point of purchase barometer confirmed

The 2019 POPAI France barometer confirms last year's results ! Engaging and useful, instore advertising is the communication platform most appreciated by the French, the one that encourages #shoppers most to purchase.

To the results →

PILOTES, POP design factory
Vooruitgangstraat 23
B-1210 Brussels
Phone  +32 495 520 220
Email  bruno.heyse@display.be
Previous newsletter LinkedIn Twitter Facebook YouTube
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -