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For those who do not follow us yet on LinkedIn, we propose a compilation of our most read news and articles in the field of retail marketing and point-of-sale communication.
 

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2 'Destination beauty' in a grocery environment

Our teams developed this boutique experience for a very feminine universe at super/hypermarkets Système U: use of multi materials, including wood for a warm and comfortable feel, vivid colours add vitality without shouting, a bright, visually appealing atmosphere seducing shoppers to engage, ergonomic, adaptation to existing shelves and fully modular for evolutionary merchandising ... A powerful weapon of differentiation in this very strategic category.

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3 How to stand out on retail shelves ?

Premium brand for canned vegetables, Cassegrain, innovates with its new concept of vegetable spreads to share. Cassegrain entrusted us the in-store appearance of this introduction. In an elegant and practical on-shelf unit, shoppers meet the premium values of the brand, the subtlety of the recipes, southern tastes and original associations.

 
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Why should merchandising matter to you ?

Research shows that up to 76% of purchase decisions are made at store's department level. Considering this observation, merchandising offers opportunities to promote sales ...

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Market and trends

Freezing shopping experience

Canada Goose is turning the dressing room into a freezer. The ability to experience the feel of a coat at a given temperature is a smart concept that removes a key barrier to consumer purchase.

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Can you run a campaign through the nose?

Sure! Here's an example! Dewar's highly disruptive and engaging travel retail campaign intrigues the visual and scent senses of millennials. Vaporizing technologies transform premium aged single-malts into liquid vapour. Thumbs up!

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Innovation in a food-to-go space

Stach is a chain of 15 stores, most of which are in Amsterdam, with a focus on artisan and food-to-go range. Impressive combination of specialty food, food-for-now, with in-store seating designed to encourage leisure and meeting friends. As boundaries in retail blur, this format is fusional in a happy balance.

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Popai Awards Paris 2019
 
Shopping Experience
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How light, motion and sound influence shopper behaviour

As shoppers increasingly expect shopping experiences, breaking through the "noise" and driving behaviour challenges many brands and retailers. POPAI UK conducted a shopper research to measure the impact of an on-shelf experience. Check out the report for tips on how to increase engagement and opportunities to increase sales.

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PILOTES, POP design factory
Cyriel Buyssestraat 11
B-1800 Vilvoorde
Phone  +32 495 520 220
Email  bruno.heyse@display.be
 
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