Point of sale displays

A point of sale (POS) or point of purchase (POP) display unit is any merchandising material situated near or around the transactional point of purchase. Whether it's in super- or hypermarkets, in specialized outlets, in hospitality or service outlets, or anywhere else where goods are on offer, displays are used to maximize the visibility of products and, ultimately, impact sales. They combine merchandising and communication techniques, and are just as important as your articles or your brand. One in three shoppers say they notice these materials and are influenced by them.

To draw attention to an innovation or a product introduction, to inspire or communicate product qualities, to bring your brand's story, to glorify or to clarify an assortment, to facilitate navigation and purchase decisions ... Pilotes teams up with you for the most suitable solution, tailored to your in-store strategies, expectations and specifics. Elegant, striking, functional, ergonomic? Everything is possible, but more importantly, we create specific, adapted and effective solutions.

  • Grabs shoppers' attention
  • Creates an emotional connection
  • Elevates awareness of an assortment
  • Inspires and communicates product features
  • Easy to access merchandise invites for engagement
  • Product visibility impacts sales
  • Transmits brand's values to your customer
  • Ideal for temporary assortments, promotions or innovations
Floorstanding display unit

Floorstanding display unit

A floor stand is a retail display of a larger assortment, placed directly on the shop floor to impact sales.
More about floor displays

Countertop display unit

Countertop display unit

A top-of-counter display is the perfect space-saving retail display, maximizing limited space potential and impact, placed on a shop counter to encourage consumer impulse purchases.
More about countertop displays

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Floorstanding display

A floorstanding display is a merchandising material for a larger assortment of articles, inviting consumers to an emotional connection. Presenting articles to consumers in attractive, appealing ways, a striking display elevates articles being featured at the all-important moment of truth. With a customized visual experience, it guarantees maximum attention-grabbing impact.
Our designers and engineers will work from your technical specifics (functionality, lifetime, dimensions and weight of your articles) and design for industrial production in a combination of all durable materials (metals, wood, plastics, glass, …)

In hyper- or supermarkets, in specialized points of sale, freestanding or set up against a wall, using easy-to-access merchandising, layout and communications, consumer can gather trustworthy information about a range to confidently and efficiently weigh their purchase options. Displays can be supplied with all kinds of accessories, such as shelf dividers, brochure, coupon or tester holders, colour charts or samples, etc

  • Attention grabbing
  • Creates an outstanding shopping experience, the final piece of the customer value puzzle.
  • Elevates product awareness
  • Inspires and communicates product qualities
  • Easy navigation and decision simplicity
  • Easy to access merchandise invites for engagement
  • Product visibility impacts sales
  • Enhances brand exposure
  • Ideal for temporary assortments, promotions or innovations
Merchandising display

Merchandising display

A merchandising display or stocker is a great way to get your product to stand out in store, the last possible place to influence buyer decisions. Merchandising displays combine visually appealing design with customizable functionality. They can be personalized based on branding, colour, size and quantity of shelves.

Isle display

Isle display

An island display is a free-standing presentation of merchandise that is accessible from any direction. These powerful types of displays are situated in the open area of a retail environment.

Showcase or cabinet

Showcase or cabinet

A cabinet, such as a column, counter or a wall showcase, protects your most valuable articles from direct contact with shoppers. They are used in more luxurious shopping environments or for exclusive ranges.

Glorifier or pedestal

Glorifier or pedestal

Creating a three-dimensional visual experience, a glorifier represents the perfect platform to set your products in scene with almost unlimited possibilities regarding size, shape and material, intended to theatrically bring out the article's qualities or features.

Counter-top display units


A counter display is a striking presentation on a counter, usually with smaller items that are sold as impulse purchases.

With its compact design, a counter display can capture the most strategic locations at newsagents, agencies, bakeries, pharmacies ...

  • Attention grabbing
  • Easy to access merchandise impacts sales
  • Increases impulse sales
  • Stimulates latent buying
  • Enhances brand exposure
  • Elevates product awareness
  • Inspires and communicates product features
  • Ideal for temporary assortments, promotions or innovations
Dispenser

Dispenser

An attractive presentaion is a great way to get your product to stand out on the counter, the last possible place to influence buyer decisions. Dispensers combine beautiful design with customizable functionality. They can be personalized based on branding, colour, size and quantity of shelves.

Glorifier or pedestal

Glorifier or pedestal

Creating a three-dimensional visual experience, a glorifier represents the perfect platform to set your products in scene with almost unlimited possibilities regarding size, shape and material, intended to theatrically bring out the article's features or characteristics.

Sommelier or plinth

Sommelier or plinth

A sommelier or plinth is the best option for presenting a range on counters of hotels, bars and restaurants. These materials can display a series of spirits for an exclusive tasting experience.

Branded item

Branded item

The better option to make your brand stand out in a multi-brand environment is an attractive item that is purely focused on your brand or logo.

Digital retail presentations

The point of purchase remains the place par excellence to fully experience, touch and feel products. However, digital solutions can answer the changing expectations of a physical store visit.

Customer focused digital marketing strategies, along with digital or connected displays in physical store channels, offer opportunities to better serve shoppers. They can guide consumers, animate an offer, advise on product features, increase conversion.

Digital retail displays offer numerous advantages: they can optimize the time of shop associates, accommodate and guide consumers, promote a temporary or seasonal offer, increase conversion, expand the offline assortment with an online offer, inform about availability, or counteract any irritations about waiting times with information at checkout or service desks.

Display with a digital screen, a touch-screen, connected screens, interactive terminals, ... our team integrates the most relevant digital solution in your display unit. We guide you from concept to realization of your digital retail displays.

  • Adapted to changing shopping patterns
  • Simplicity stimulates sales
  • Stimulates latent buying
  • Enhances brand exposure on the shop floor
  • Advises on product features
  • Communicates and inspires
  • Shopping experiences promote brand loyalty
  • Ideal for temporary assortments, promotions or innovations
Display with a digital screen

Display with a digital screen

We provide your display with digital screens to enhance your visual content, commercial or sales arguments. The content can be updated manually or remotely through digital signange technologies.

Digital kiosks

Digital stand

Pilotes offer custom stands equipped with touch screen solutions, possibly for your catalogue applications to accomodate shoppers through your product or service offer. Applications can refer shoppers to a wider range, not available in the physical store.

Ipad stand

Ipad stand

With an secured iPad kiosk we integrate interactivity in your floor display. The integration of an iPad gives you the possibility to make the display an "extra seller".

Digital inline shelving

Digital inline shelving

Accomodating or guiding consumers during the final moment of the purchase process, connected retail shelves can offer a powerful shopping experience. Optionally, usage data can be synchronized with sales data.

How can we help?

You want to develop a new brand appearance?
We will be pleased to support you with the realisation of your customised display.

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Custom inline shelving and racks

Focused on engagement and shopping experience, we study the retail shelving from where you sell with a full merchandising study of the assortment they display. Quality designed, using good aesthetics, with the right colour palette, contrasts in texture and a touch and feel adapted to your brand and your category, energetic shelving units will increase the perception of your assortment and brand. This is how you promote and simplify navigation and purchase at the all-important decisive moment.

With our experience in the field of presentation, merchandising, assortment segmentation and organization you promote brand loyalty. Various accessories can guarantee the practical layout of your retail rack. Optionally you can opt for shelves with LED lighting: these LED tubes are installed invisibly directly underneath the shelf's nose. We think along with you to innovate for an engaging shopping experience.

Sectors:
  • Food & beverages
  • Beauty & cosmetics
  • Health & care
  • Leisure & do-it-yourself
  • Toys & electronics
Gondola

Gondola

Custom shelving conveys a brand's codes while glorifying the product range. Set out over several levels, the range is quickly readable by the shopper thanks to suitable and relevant organizations and an optimal layout.

Custom retail shelving

Custom retail shelving

Focused on action and shopping experience, reimagine the shelves from where you sell, using a specific merchandising approach; among others, these are the advantages of the custom shelving we develop.

End cap

End cap

Placed at the end of an aisle to highlight a brand or product range, an endcap is associated with a display or commercial fixture. Easy to roll-out, they can be developed to carry and update varying communications.

Checkout racks

Checkout racks

A checkout fixture is one of the most tactical in stores. They meet the biggest irritation of shoppers, the queue. But it is also the place with the most interaction between consumers and shop associates.

Shelf animations

Shelf animations

Large quantities of similar items have a deterrent effect on consumers. By organizing the articles in groups or categories, with space for images, colour and contrasts, you help consumers to the right article in a friendly way.

Merchandising

Merchandising

Pilotes offers a wide range of differentiating presentation materials.

Get in touch

We would be delighted to chat with you about your in-store challenge, your projects or ideas

Contact

Retail fixtures


Retail fixtures elevate the attractiveness of your brand, store or assortment, impact sales, simplify navigation and purchase decisions in a non-intrusive manner.

Modular or adaptable for evolutionary merchandising or segmentation, with multifunctional back walls and shelves in metal, wood or glass, inspiring with remarkable images, provided with all types of accessories, such as LED lighting, shelf dividers and communications, ... We team up with you to innovate for attractive, impactful and differentiating in-store materials.

  • Grabs shoppers' attention
  • Creates an emotional connection
  • Elevates awareness of an assortment
  • Inspires and communicates product features
  • Easy to access merchandise invites for engagement
  • Product visibility impacts sales
  • Enhances brand exposure
  • Ideal for temporary assortments, promotions or innovations
Shop-in-shop

Shop-in-shop

The shop-in-shop creates an exclusive area entirely dedicated to a brand or a product range. Real mini-shop, they create an eye-catching visual experience, deliver turnover and convey the brand's DNA.

Window animations

Window animation

Store window displays are your best chance to highlight your brand's unique personality and turn the heads of passers-by. The right window display design can engage shoppers enough to cause them to stop, look back, and walk into your store where your floor staff can help close the sale.

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Get in touch

We would be delighted to chat with you about your in-store challenge, your projects or ideas.

Adresse

PILOTES (Brussels Office)
Cyriel Buyssestraat 11,
1800 Vilvoorde
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