Who are we ?

PILOTES is a team of designers and engineers, who have creativity and confirmed industrial know-how.

With over 20 years in point-of-sale communication, we blend imagination and know-how to inventin-store materials that drive product & brand visibility.
Keeping up with the latest trends, our designers and engineers improve the impact of your materials.
Along with our manufacturing partners, we work with captivating materials and ensure quality and agility.

Family owned and operated, we are located in northern France, near Lille. We also have a commercial office in Brussels.

Relevant and bold creations100%
Adapted and ingenious designs100%
Quality construction, finish and service100%
Lead times respected100%


Our values ​​are embedded in our DNA, guiding our day-to-day actions and our relationships:


Our team are passionate innovators, staying ahead of the game to design and build creative solutions which excel across the retail scene.


A permanent desire to build good, strong, lasting relationships with associates, customers, partners ...


Quality of our services, quality of our products, quality of our relationships and quality of life for all.


A customer-focus mindset, team-spirit and long-term relationships with our partners.


Preserve the planet, limite our footprint, think long-term and fight waste and degradation


We promote associate's well-being and look into work circumstances from a wider perspective, striving for "beauty" (design) and the satisfaction of "well done" (quality) in a climate of conviviality and modesty.

Our product range

Point-of-sale display

Whether your goal is to draw attention to an innovation, sublime a product, promote an offer ... our teams will accompany you to develop the most effective, tailor-made display.

Digital display

Display with a digital screen, a touch-screen, connected screens, interactive terminals, ... our team integrates the most relevant and effective digital solution.

Countertop display

A top-of-counter display is the perfect space-saving material, maximizing limited space potential.

Retail shelving

Focusing on action and shopping experience, rethink the shelf from where you sell using an adapted merchandising approach; among others, these are the advantages of the specific shelving we develop.

Retail fixture

Specialist in multi-material solutions, we develop commercial fixtures without limit of choice of materials in metal, plastic, wood, glass, ...


The shop-in-shop creates an exclusive area entirely dedicated to a brand or a product range in a department store or in hypermarkets. Real mini-shop, they create an eye-catching visual experience, deliver turnover and convey the brand's DNA.


A gondola conveys a brand's codes while glorifying the product range. Set out over several levels, the range is quickly readable by the shopper thanks to adapted and relevant organizations and an optimal layout.

End cap

Placed at the end of gondolas to glorify a brand or highlight a product range, a end cap is associated with a display or commercial fixture. Easy to roll-out, these materials can be developed to carry and update short duration communications.

How can we help?

We would be delighted to chat with you about your brand's in-store challenge, your project or idea.

Get in touch



Display range

Countertop Whiskies

Shop-in-shop Gum

Christmas window

Shimano Pro

Shelf stopper
Vodka Belvedere

Floorstand pharmacie

Proudly working with

Get in touch

We would be delighted to chat with you about your in-store challenge, your projects or ideas.


PILOTES - Brussels Office
Cyriel Buyssestraat 11,
1800 Vilvoorde


+32 495 520 220

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